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English to French translations [PRO]
Marketing - Automotive / Cars & Trucks | | English term or phrase: hard products and soft products | "We must look at selling the total package by bundling hard and soft products"
(I think it could be that hard products refer to the trucks and the soft products to the warranties but I m not sure how to translate!) |
| | | Selected response from:
 FX Fraipont
Belgium
Local time: 13:11
| Grading comment Thanks!
4 KudoZ points were awarded for this answer |
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Automatic update in 00:
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29 mins confidence:  
2 hrs confidence: produits et services
Explanation:
That is what's most commonly used in the automotive industry.
By definition, hard products are tangible and include vehicles, equipment, accessories, etc. :
"Hard vs soft products
Products fall into two main areas: hard products and soft products. When a mechanic produces a 'smooth-running car', it is an example of a 'hard product' - it is something tangible, that can be measured objectively (and often is) using a special computer and/or by taking the car for a road test.
The feeling of satisfaction in the customer is a 'soft product'. It is intangible and, although it can still be measured (eg: with a customer satisfaction questionnaire), such measurement is subjective. "
(http://www.teamtechnology.co.uk/workingoutyourteamrole.htm)
Reference: http://www.boisvertford.com/fr/
| Linda B
Canada
Local time: 07:11
Works in field
Native speaker of: French
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| | Notes to answerer
Asker: Thank you so much for taking the time to send me this. It really helps.
Asker: Thanks for taking the time to help me.
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| Changes made by editors |
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| Apr 7, 2010 - Changes made by FX Fraipont: | | Created KOG entry | KudoZ term => KOG term |
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