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Pushback strategy


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04:56 Apr 15, 2001
English to French translations [PRO]
English term or phrase: Pushback strategy
A pushback strategy is a simple tactical move to get a price reduction by giving the supplier a strong message that their price does not offer value and will not be accepted.

Stratégie de rejet? Is this a standard term?

Thank you. Nathalie
Local time: 11:54

Summary of answers provided
nastratégie de refoulement
Giselle Chaumien
naStratégie de reculTaurolyon



1 hr
Stratégie de recul

I believe that "Stratégie de recul" is close.

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22 hrs
stratégie de refoulement

aussi: stratégie de dissuasion
Ce deuxième terme me plaît mieux car finalement, c'est ce que l'on fait dans ce cas. On essaie de dissuader le fournisseur du prix qu'il souhaite obtenir en lui disant que celui-ci ne convient en aucun cas.
Bon courage.

Giselle Chaumien
Local time: 12:54
Native speaker of: Native in GermanGerman, Native in FrenchFrench
PRO pts in pair: 162
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