an impulse item

French translation: produit d'achat impulsif, article d'achat spontané

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	an impulse item
French translation:	produit d'achat impulsif, article d'achat spontané
Entered by:	saturnino (X)

17:05 May 19, 2005

English to French translations [PRO]
Marketing - Business/Commerce (general) / general terms

English term or phrase: an impulse item

"If a sale product is inadvertently appearing as an impulse item..."
de quel type d'articles (items) s'agit-il?

saturnino (X) KudoZ activity Questions: 45 (none open) (2 without valid answers) (9 closed without grading) Answers: 6
Local time: 16:55

produit d'achat impulsif, article d'achat spontané

Explanation:
Marchandises que le client achète sous l'impulsion de facteurs psychologiques plutôt que de besoins réels.

Selected response from:

Nina Khmielnitzky
Canada
Local time: 10:55

Grading comment

Merci!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +4

produit d'achat impulsif, article d'achat spontané

Nina Khmielnitzky

4 +1

achat d'impulsion

Francoise St Marc

achat-plaisir

sarahl (X)

article attractif

Ali Abbassi

Answers

4 mins confidence:

peer agreement (net): +1

achat d'impulsion

Explanation:
un achat fait sous le coup d'une impulsion, non prémédité

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Note added at 5 mins (2005-05-19 17:10:54 GMT)
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Plus d\'achat d\'impulsion sur le net ? A lire cette étude sur le blog emarketing
sur le changement de comportement des acheteurs sur internet. ...
bertrand-soulier.com/index.php/ 2005/05/14/234-plus-d-achat-d-impulsion-sur-le-net

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Note added at 6 mins (2005-05-19 17:11:54 GMT)
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des livres qui sont des achats purement sur impulsion, il me faut les feuilleter,
... Ce serai vrai si l\'achat sur Internet offrait systématiquement une ...
pisani.blog.lemonde.fr/ pisani/2004/12/visites_virtuel.html

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Note added at 7 mins (2005-05-19 17:13:06 GMT)
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L\'achat d\'impulsion sur le web, un concept en voie de disparition ?: ...
emarketing.typepad.com/emarketing/ 2005/05/lachat_dimpulsi.html

etc...

Francoise St Marc
France
Local time: 16:55
Specializes in field
Native speaker of:

French
PRO pts in category: 31

11 mins confidence:

peer agreement (net): +4

produit d'achat impulsif, article d'achat spontané

Explanation:
Marchandises que le client achète sous l'impulsion de facteurs psychologiques plutôt que de besoins réels.

Nina Khmielnitzky
Canada
Local time: 10:55
Native speaker of:

French
PRO pts in category: 12

Grading comment

Merci!

14 mins confidence:

achat-plaisir

Explanation:
***

sarahl (X)
Local time: 07:55
Native speaker of:

French
PRO pts in category: 23

1 day 2 mins confidence:

article attractif

Explanation:
il doit s'agir d'un article acheté rapidement sous l'effet du design, sans analyse d'utilité et/ou comparaison prix/qualité.

Ali Abbassi
Tunisia
Local time: 15:55
Native speaker of:

Arabic

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