French translation: le côut du contrat peut paraître (très) élevé au départ
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15:45 Feb 13, 2007
English to French translations [PRO] Bus/Financial - Business/Commerce (general)
English term or phrase:the contract outlays may seem hefty
Cola companies are not only targeting schools. Coca-Cola is said to have paid the Boys & Girls Clubs of America $60 million to make its company's products the only brands sold in more than 2,000 clubs. The contract outlays may seem hefty, but, in spite of this, cola companies are currently having the last laugh.
When a company like Coca-Cola, for example, sets its growth rate at a minimum of 25 per cent per annum, it needs to identify potential consumer sectors to tap into. Since the adult market is relatively stagnant, children become the target. According to an article in Beverage (January 1999): "Influencing elementary school students is very important to soft drink marketers."