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brand-centric competition

French translation: concurrence marque

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07:44 Jun 17, 2005
English to French translations [PRO]
Economics
English term or phrase: brand-centric competition
Dans une étude de produit

Ce concept est opposé à la notion de "product-centric competition".

Concurrence centrée/s'articulant autour du produit?
Alice CORDEBARD - DUCHET
France
Local time: 20:20
French translation:concurrence marque
Explanation:
http://lea.up.univ-aix.fr/ead_web/documents/leae03-2-gestion...

Concurrence Marque : marques
différentes pour un même type de réponse
Concurrence produits :
produits semblables, dans
une même zone de prix,
pour un même type de

--------------------------------------------------
Note added at 8 mins (2005-06-17 07:53:40 GMT)
--------------------------------------------------

(Cours de marketing, LICENCE LEA, Aix)
Selected response from:

hirselina
Grading comment
3 KudoZ points were awarded for this answer

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Summary of answers provided
3 +1concurrence marquehirselina


  

Answers


7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
concurrence marque


Explanation:
http://lea.up.univ-aix.fr/ead_web/documents/leae03-2-gestion...

Concurrence Marque : marques
différentes pour un même type de réponse
Concurrence produits :
produits semblables, dans
une même zone de prix,
pour un même type de

--------------------------------------------------
Note added at 8 mins (2005-06-17 07:53:40 GMT)
--------------------------------------------------

(Cours de marketing, LICENCE LEA, Aix)

hirselina
Specializes in field
Native speaker of: Native in FrenchFrench, Native in DutchDutch
PRO pts in category: 17

Peer comments on this answer (and responses from the answerer)
agree  gilbertlu: concurrence basée sur la marque, concurrence de marque (s)
26 mins
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