Cela ne peut pas simplement être un écoconsommateur car ce terme qualifie aussi des personnes qui œuvrent en faveur de l'environnement et qui ont obtenu le prix Nobel !
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greenfluencer -don't translate it
Explanation: Greenfluencer is the name coined by Porter Novelli following some recent research across Europe and the US that identified a group of influential consumers who lead by example and whose advice is sought by the rest of us on how to be more environmentally friendly.
