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Canola spread

French translation: margarine de colza


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Canola spread
French translation:margarine de colza
Entered by: Sophie Theophile
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04:46 Oct 15, 2010
English to French translations [PRO]
Marketing - Food & Dairy
English term or phrase: Canola spread
Dear colleagues,

I translated the above as "Margarine de colza" but my client came back to me saying that "margarine" had a negative connotation and would prefer if we used another term. They suggested "Pâte à tartiner" (apparently used by one of their competitors) but I said that wasn't suitable for a margarine-type product. I personally don't think "margarine" has a negative connotation but what do you think? How would you translate "Canola spread"?

J'attends avec impatience vos suggestions. Je m'excuse, je viens de m'apercevoir que j'avais écrit en anglais et ça me soucie de recommencer!
Sophie Theophile
New Zealand
Local time: 22:00
margarine de colza
Explanation:
I would even say that "margarine" has extra appeal because it is implies the absence of animal fat, whose reputation is not too hot among health-conscious customers.
And as you say, "pâte à tartiner" is more something like chocolate spreads and the like, sometning that comes on top of the butter or the margarine.

"L'huile de colza entre dans la composition de la margarine. La consommation d'huile de colza ou de margarine de colza, pourrait réduire de 70 % le risque de ..."
http://fr.wikipedia.org/wiki/Colza
Selected response from:

FX Fraipont
Belgium
Local time: 12:00
Grading comment
Merci - vous avez confirmé ce que je pensais
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2margarine de colza
FX Fraipont
4tartinade de colza
soleil38
4beurre de canolaAudrey Tremblay


Discussion entries: 4





  

Answers


48 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
canola spread
margarine de colza


Explanation:
I would even say that "margarine" has extra appeal because it is implies the absence of animal fat, whose reputation is not too hot among health-conscious customers.
And as you say, "pâte à tartiner" is more something like chocolate spreads and the like, sometning that comes on top of the butter or the margarine.

"L'huile de colza entre dans la composition de la margarine. La consommation d'huile de colza ou de margarine de colza, pourrait réduire de 70 % le risque de ..."
http://fr.wikipedia.org/wiki/Colza

FX Fraipont
Belgium
Local time: 12:00
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 74
Grading comment
Merci - vous avez confirmé ce que je pensais

Peer comments on this answer (and responses from the answerer)
agree  Hélène ALEXIS
56 mins
  -> merci
agree  mirella naumburg: I agree, pâte à tartiner is usually used for something sweet (pâte à tartiner aux amandes, au chocolat, aux noisettes, etc.) Margarine is more appropriate
6 hrs
  -> merci
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
canola spread
beurre de canola


Explanation:
J'ai personnellement du Almond Spread qui est traduit par beurre d'amandes. Je crois que c'est similaire dans ce cas-ci.
Beurre est employé pour la texture. Également nous avons un produit au Québec: Map-O-Spread, que l'on appelle également beurre d'érable.
J'espère que cela vous aidera!

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Note added at 8 hrs (2010-10-15 12:56:14 GMT)
--------------------------------------------------

Note: nous utilisons le terme canola au Canada en français comme en anglais.

Audrey Tremblay
Local time: 05:00
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
agree  soleil38
1 day5 hrs
disagree  Tony M: The difference is, cocoa produces a butter-like substance, as does carita; but AFAIK, colza doesn't, it only becomes butter-like because of the processing
1 day5 hrs
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1 day13 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
canola spread
tartinade de colza


Explanation:
Quel est le public-cible de cette traduction? Si c'est pour un public québécois, le terme "tartinade"serait idéal.
Si le public est européen ou international, je suis d'accord avec Audrey. Le terme "beurre" désigne: "Pâte faite à partir d’une substance écrasée dans cette matière", ainsi que: "Substance grasse extraite de divers végétaux", ce qui s'appliquerait très bien pour "beurre de colza".

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Note added at 1 day13 hrs (2010-10-16 18:02:06 GMT)
--------------------------------------------------

Tartinade de colza, ou beurre de colza

soleil38
Local time: 04:00
Native speaker of: Native in FrenchFrench
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