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5 mins confidence:   peer agreement (net): +1
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| Reference Reference information: http://www.businessdictionary.com/definition/lead-management... : lead management Definition Complete process of tracking and managing ***sales leads (prospective customers)*** from generation of leads to their conversion into sales and long-term relationships. The data generated in this process is used in the measurement of the efficiency of the marketing and sales efforts. http://www.businessdictionary.com/definition/lead-generation... : lead generation Definition Process of collecting names and contact information about qualified prospects which will be contacted by the salespeople for generating orders. It usually involves direct response advertising and telemarketing. http://www.businessdictionary.com/definition/inbound.html : inbound Definitions (2) 1. Arriving (such as passengers), or coming in (such as a flow). 2. Return leg of a journey. Reference: http://www.businessdictionary.com/definition/lead-management... |
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