French translation: gestion numérique des documents d\'accompagnement (marketing)
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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:
Collateral Management (digital collateral)
French translation:
gestion numérique des documents d\'accompagnement (marketing)
English to French translations [PRO] Bus/Financial - IT (Information Technology)
English term or phrase:Collateral Management (digital collateral)
Dans le cadre d'une biographie :
Outside of the entertainment arena, [X] created many innovations in the technology world, including Customer Communications Management for Pitney Bowes, eBill for CheckFree, Online Account Management & Billing for edocs, and Interactive ***Collateral Management (digital collateral)*** for zmags.
Le terme collateral a-t-il ici le même sens dans les 2 cas ?
- collateral management = gestion collatérale OU gestion des garanties
- digital collateral = garantie numérique
"Zmags provides the first Interactive Collateral Management (ICM) solution designed to help marketers digitize all types of collateral, enrich them with interactive features, deliver them to customers, and then measure reading behavior for continuous improvement. The net results are a better customer experience, increased reach and higher revenue, lower costs and less print waste." http://www.ongreen.com/companies/zmag-aps
"Work more efficiently with new task-oriented workspaces for Technical Illustration, Authoring Training material, and Sales and Marketing collateral creation. http://corel.com
[...] nouveaux espaces de travail orientés tâche et conçus pour l'illustration technique, la création de matériel de formation et de ventes ainsi que des documents d'accompagnement marketing. http://corel.com
-------------------------------------------------- Note added at 42 mins (2011-12-01 09:59:48 GMT) --------------------------------------------------
"Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective.[1] The brand of the company usually presents itself by way of its collateral to enhance its brand.
The production of marketing collateral is important in any business' marketing communication plan.
Common examples include:
* Sales brochures and other printed product information (e.g. Z-CARD)
* Visual aids used in sales presentations
* Web content
* Sales scripts
* Demonstration scripts
* Product data sheets
* Product white papers
Marketing collateral differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them." http://en.wikipedia.org/wiki/Marketing_collateral
-------------------------------------------------- Note added at 47 mins (2011-12-01 10:05:11 GMT) --------------------------------------------------
"What is DCM?
In its most productive state, DCM is a web-based application that replicates the traditional collaterals development process. The creative process, the actual design of the material, remains the same. For instance, a Quark document incorporating all of the required corporate and brand elements/mandates, photography and artwork, copy, legal disclaimers, etc., is prepared. However, areas are reserved for personalization at the local level by sales reps, dealers, distributors…anybody who uses the materials as an information or sales aid. Corporate marketing strategy, built into the web-based software, determines which users are permitted what degree of personalization and content flexibility. This could apply to photos and copy, or simply dealer name and address. Since it operates off of internet-based software, there is no exponential charge for increased use, unlike traditional printing where the cost increases with the size of the print run. The up-front cost is in developing the software that drives the DCM process and makes it accessible to its users in a user-friendly fashion via web access.
The most common users of DCM today are printers, fearful of a declining market for traditional printing, who are wisely offering the service to their customers. For the marketer, DCM capability can be acquired as a service through a provider/vendor such as a printer or from suppliers of software technology such as JG Sullivan Interactive (www.jgsullivan.com), Digital Marketing (www.dmarketing.com), and Progressive Impressions International (www.whateverittakes.com). Set-up fees are charged to the marketer to get the system up and running and for initial programming development. There can also be additional fees for monthly hosting (management of the digital assets e.g., the collateral itself, and maintenance, e.g. document storage. The client then forwards the file to a printer of choice for output (Kinko's for example). More sophisticated marketers bring the technology in-house where they can print and distribute at will." http://www.nucifora.com/art_229.html
-------------------------------------------------- Note added at 1 hr (2011-12-01 10:23:40 GMT) --------------------------------------------------
ça revient un peu au même : je crois que c'est la gestion qui est interactive (les dealers peuventmodifier/personnaliser la documentation officielle). Mais le résultat est que les documents deviennent interactifs d'une certaine façon, sauf pour le client bien sûr.
Faut lire les références : "Zmags' Interactive Collateral Management (ICM) solution provides a means to digitize and deliver interactive documents to customers, and then measure reading behavior."
Ce sont bien les documents qui sont interactifs.
Automatic update in 00:
Answers
32 mins confidence: peer agreement (net): +3
collateral management (digital collateral)***
gestion numérique des documents d'accompagnement (marketing)
"Zmags provides the first Interactive Collateral Management (ICM) solution designed to help marketers digitize all types of collateral, enrich them with interactive features, deliver them to customers, and then measure reading behavior for continuous improvement. The net results are a better customer experience, increased reach and higher revenue, lower costs and less print waste." http://www.ongreen.com/companies/zmag-aps
"Work more efficiently with new task-oriented workspaces for Technical Illustration, Authoring Training material, and Sales and Marketing collateral creation. http://corel.com
[...] nouveaux espaces de travail orientés tâche et conçus pour l'illustration technique, la création de matériel de formation et de ventes ainsi que des documents d'accompagnement marketing. http://corel.com
-------------------------------------------------- Note added at 42 mins (2011-12-01 09:59:48 GMT) --------------------------------------------------
"Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective.[1] The brand of the company usually presents itself by way of its collateral to enhance its brand.
The production of marketing collateral is important in any business' marketing communication plan.
Common examples include:
* Sales brochures and other printed product information (e.g. Z-CARD)
* Visual aids used in sales presentations
* Web content
* Sales scripts
* Demonstration scripts
* Product data sheets
* Product white papers
Marketing collateral differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them." http://en.wikipedia.org/wiki/Marketing_collateral
-------------------------------------------------- Note added at 47 mins (2011-12-01 10:05:11 GMT) --------------------------------------------------
"What is DCM?
In its most productive state, DCM is a web-based application that replicates the traditional collaterals development process. The creative process, the actual design of the material, remains the same. For instance, a Quark document incorporating all of the required corporate and brand elements/mandates, photography and artwork, copy, legal disclaimers, etc., is prepared. However, areas are reserved for personalization at the local level by sales reps, dealers, distributors…anybody who uses the materials as an information or sales aid. Corporate marketing strategy, built into the web-based software, determines which users are permitted what degree of personalization and content flexibility. This could apply to photos and copy, or simply dealer name and address. Since it operates off of internet-based software, there is no exponential charge for increased use, unlike traditional printing where the cost increases with the size of the print run. The up-front cost is in developing the software that drives the DCM process and makes it accessible to its users in a user-friendly fashion via web access.
The most common users of DCM today are printers, fearful of a declining market for traditional printing, who are wisely offering the service to their customers. For the marketer, DCM capability can be acquired as a service through a provider/vendor such as a printer or from suppliers of software technology such as JG Sullivan Interactive (www.jgsullivan.com), Digital Marketing (www.dmarketing.com), and Progressive Impressions International (www.whateverittakes.com). Set-up fees are charged to the marketer to get the system up and running and for initial programming development. There can also be additional fees for monthly hosting (management of the digital assets e.g., the collateral itself, and maintenance, e.g. document storage. The client then forwards the file to a printer of choice for output (Kinko's for example). More sophisticated marketers bring the technology in-house where they can print and distribute at will." http://www.nucifora.com/art_229.html
-------------------------------------------------- Note added at 1 hr (2011-12-01 10:23:40 GMT) --------------------------------------------------
ça revient un peu au même : je crois que c'est la gestion qui est interactive (les dealers peuventmodifier/personnaliser la documentation officielle). Mais le résultat est que les documents deviennent interactifs d'une certaine façon, sauf pour le client bien sûr.
FX Fraipont Belgium Local time: 16:19 Native speaker of: French PRO pts in category: 460
Grading comment
Merci beaucoup, FX (et hendiadys aussi !).
Notes to answerer
Asker: Interactive irait alors avec collateral et on aurait : gestion de documents marketing interactifs ? Que pensez-vous ?
Asker: FX, je pensais finaliser avec : Gestion de documents marketing interactifs (documents numériques). Qu'en pensez-vous ? Merci.
Asker: Merci beaucoup, FX
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peer agreement (net): +3
