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shop affronts

French translation: offensives d'achats

16:47 Jan 10, 2008

English to French translations [PRO] Journalism
English term or phrase: shop affronts Il s'agit d'un article de presse magazine généraliste. L'article parle de l'engouement des Chinois pour ce que l'on appelle le "team buying" et "shop affronts" est le surtitre de l'article. J'aimerais en rendre toute la saveur, mais j'avoue que je sèche un peu... Toute suggestion bienvenue. Merci d'avance.	Corinne DETRES (X) KudoZ activity Questions: 10 (none open) (4 closed without grading) Answers: 19 France Local time: 02:48
French translation:offensives d'achats Explanation: Plutot que l'adjectif "offensifs" .. Jeu de mots sur "affront" = "offense" ... Et maintenant je ferme boutique ... un bon whisky m'attend	Selected response from: Michael GREEN France Local time: 02:48
Grading comment Thanks a lot Michael. I think that's a good pun and I'll change "raids d'achats" for that one. 4 KudoZ points were awarded for this answer

Summary of answers provided
3 +1	offensives d'achats	Michael GREEN
4	Prise de pouvoir... d'achat	Alain Chouraki

Discussion entries: 6

Michael GREEN France 17:57 Jan 10, 2008  Thank you for those kind words, Corinne ! Michael GREEN France 17:29 Jan 10, 2008  Excusez-moi, Corrine ! "Raids d'achats" est tout à fait dans l'esprit du texte. Sinon, je propose : "offensifs d'achats" .. Michael GREEN France 17:22 Jan 10, 2008  Thanks Tony : You are certainl right. I should never assume that the Asker hasn't actually seen as far as I have ! Difficult to find a decent translation, though ... :)D Corinne DETRES (X) France ASKER 17:20 Jan 10, 2008  J'y ai d'abord pensé mais après avoir discuté avec d'autres traducteurs, et sur les conseils de l'un d'eux, j'opterais pour "raids d'achats" pour qualifier la frénésie d'achats ambiante. Qu'en pensez-vous ? Tony M France 17:17 Jan 10, 2008  I feel sure it is indeed a play on words, and I think Corinne is aware of this, Michael. Michael GREEN France 17:12 Jan 10, 2008  Suggestion : Le surtitre semble avoir été utilisé pour la première fois en juin 2006 dans un article de The Economist, un journal qui adore les jeux de mots : êtes-vous certaine qu'il ne s'agit pas, tout simplement, d'un jeu de mots sur "shop front" ? Automatic update in 00:

  

Answers

45 mins   confidence: peer agreement (net): +1

offensives d'achats Explanation: Plutot que l'adjectif "offensifs" .. Jeu de mots sur "affront" = "offense" ... Et maintenant je ferme boutique ... un bon whisky m'attend	Michael GREEN France Local time: 02:48 Native speaker of: English PRO pts in category: 4
Grading comment Thanks a lot Michael. I think that's a good pun and I'll change "raids d'achats" for that one.
Peer comments on this answer (and responses from the answerer) agree  Tony M 5 mins   -> Thank you Tony - I raise my glass to you ... (it's an Ardbeg, in case you're wondering) ...:)
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39 mins   confidence:

Prise de pouvoir... d'achat Explanation: "Prise de pouvoir" pour "affronts" "d'achat" pour shop reprise de l'idée d'une "révolution du consommateur" en Chine en conservant l'idée que le "team buying" permet aux Chinois d'accéder à un pouvoir d'achat qu'ils ne posséderaient pas autrement. Plus le jeu de mots typique de nombreux titres de presse. -------------------------------------------------- Note added at 45 minutes (2008-01-10 17:32:08 GMT) -------------------------------------------------- La suite de l'article semble confirmer cette idée que ce système d'organisation des consommateurs pourrait se transformer en outil révolutionnaire, en cas de récession économique de la Chine, du fait de la corruption du gouvernement et des propriétaires terriens. (Voir fin de l'article) -------------------------------------------------- Note added at 1 heure (2008-01-10 18:07:41 GMT) Post-grading -------------------------------------------------- To be or not to be literal... that is the eternal translator question.	Alain Chouraki France Local time: 02:48 Native speaker of: French
Notes to answerer Asker: J'aime assez le jeu de mots que vous proposez, mais j'ai l'impression qu'il va un tout petit peu trop loin dans le sens.
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