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|English to French translations [Non-PRO]|
|English term or phrase: tracking efficiency study(impact research)|
Tracking effiency of the message wich means studying the impact.
impact n. m.
Déf. : Effet général d'un action commerciale.
Les études dites d'impact visent à mesurer l'effet apparent d'un message publicitaire en termes de notoriété et/ou mémorisation.
Tracking Studies: Advertising effectiveness measures designed to assess the effects of advertising on awareness, recall, interest, and attitudes toward the ad as well as purchase intentions.
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Une étude sur l'efficacité de la traçabilité
This is a relatively new word in the field of marketing, technology. It can also be translated as "pistage".
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