GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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04:20 Nov 22, 2001 |
English to French translations [Non-PRO] Marketing | |||||||
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| Selected response from: Connie Leipholz Canada Local time: 16:24 | ||||||
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Direct Response Advertising Explanation: Learn more about it on the link below A Review for the Final Examination ... Response Advertising: Direct marketing strategy; The direct-response industry (DR advertising; database marketing; home shopping); The players (the advertisers ... phoenix.liunet.edu/~yminowa/academic/mkt134fe.htm |
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publicité par correspondance / par coupon-réponse Explanation: Traduction de "direct response advertising / selling dans le Robert & Collins du Management Robert &Collins du Management |
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publicité par correspondance / par coupon-réponse Explanation: Traduction de "direct response advertising / selling dans le Robert & Collins du Management Robert &Collins du Management |
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publicité directe Explanation: 1. Domaine(s) – Advertising Techniques Domaine(s) – Techniques publicitaires direct-response advertising CORRECT direct response advertising CORRECT publicité directe CORRECT, FÉM DEF – An advertising message that asks the prospective customer to provide feedback directly to the sender. CONT – Direct Response: A form of advertising or promotion which seeks to generate a measurable reaction from customers or prospects. Print or broadcast advertisements featuring a mail-back coupon or toll-free telephone number are among the most common forms of direct response advertising. Source CONT – Direct marketing is both a media and a way of selling. Direct marketing as a media includes direct mail and direct response advertising (press, radio, and television). As a way of selling it covers mail order, direct selling and telemarketing. OBS – Direct response advertising can take the form of direct mail, or it can use a wide range of other media. Source DEF – Publicité faite par un média (poste, télévision, téléphone, Internet, site Web ou télécopieur) visant à susciter une réponse quantifiable Reference: http://www.termium.com |
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