DR advertising

French translation: publicité directe

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:DR(direct response) advertising
French translation:publicité directe
Entered by: ILA

04:20 Nov 22, 2001
English to French translations [Non-PRO]
Marketing
English term or phrase: DR advertising
marketing
ILA
Local time: 21:24
publicité directe
Explanation:
1. Domaine(s)
– Advertising Techniques

Domaine(s)
– Techniques publicitaires



direct-response advertising CORRECT

direct response advertising CORRECT

publicité directe CORRECT, FÉM
DEF – An advertising message that asks the prospective customer to provide feedback directly to the sender.

CONT – Direct Response: A form of advertising or promotion which seeks to generate a measurable reaction from customers or prospects. Print or broadcast advertisements featuring a mail-back coupon or toll-free telephone number are among the most common forms of direct response advertising. Source

CONT – Direct marketing is both a media and a way of selling. Direct marketing as a media includes direct mail and direct response advertising (press, radio, and television). As a way of selling it covers mail order, direct selling and telemarketing.

OBS – Direct response advertising can take the form of direct mail, or it can use a wide range of other media. Source

DEF – Publicité faite par un média (poste, télévision, téléphone, Internet, site Web ou télécopieur) visant à susciter une réponse quantifiable
Selected response from:

Connie Leipholz
Canada
Local time: 16:24
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
5publicité directe
Connie Leipholz
4Direct Response Advertising
Maya Jurt
4publicité par correspondance / par coupon-réponse
DPolice
4publicité par correspondance / par coupon-réponse
DPolice


  

Answers


14 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
Direct Response Advertising


Explanation:
Learn more about it on the link below

A Review for the Final Examination
... Response Advertising: Direct marketing strategy; The direct-response industry (DR
advertising; database marketing; home shopping); The players (the advertisers ...
phoenix.liunet.edu/~yminowa/academic/mkt134fe.htm

Maya Jurt
Switzerland
Local time: 22:24
Native speaker of: Native in GermanGerman, Native in FrenchFrench
PRO pts in pair: 491
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35 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
publicité par correspondance / par coupon-réponse


Explanation:
Traduction de "direct response advertising / selling dans le Robert & Collins du Management


    Robert &Collins du Management
DPolice
Local time: 22:24
PRO pts in pair: 779
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37 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
publicité par correspondance / par coupon-réponse


Explanation:
Traduction de "direct response advertising / selling dans le Robert & Collins du Management


    Robert &Collins du Management
DPolice
Local time: 22:24
PRO pts in pair: 779
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3 hrs   confidence: Answerer confidence 5/5
publicité directe


Explanation:
1. Domaine(s)
– Advertising Techniques

Domaine(s)
– Techniques publicitaires



direct-response advertising CORRECT

direct response advertising CORRECT

publicité directe CORRECT, FÉM
DEF – An advertising message that asks the prospective customer to provide feedback directly to the sender.

CONT – Direct Response: A form of advertising or promotion which seeks to generate a measurable reaction from customers or prospects. Print or broadcast advertisements featuring a mail-back coupon or toll-free telephone number are among the most common forms of direct response advertising. Source

CONT – Direct marketing is both a media and a way of selling. Direct marketing as a media includes direct mail and direct response advertising (press, radio, and television). As a way of selling it covers mail order, direct selling and telemarketing.

OBS – Direct response advertising can take the form of direct mail, or it can use a wide range of other media. Source

DEF – Publicité faite par un média (poste, télévision, téléphone, Internet, site Web ou télécopieur) visant à susciter une réponse quantifiable



    Reference: http://www.termium.com
Connie Leipholz
Canada
Local time: 16:24
PRO pts in pair: 644
Login to enter a peer comment (or grade)



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