GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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04:31 Nov 27, 2001 |
English to French translations [PRO] Marketing | |||||||
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| Selected response from: Helen D. Elliot (X) Canada Local time: 11:27 | ||||||
Grading comment
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Summary of answers provided | ||||
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5 +1 | des concours qui misent sur/exploitent au maximum notre positionnement global et nos produits |
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4 | concours incitatifs... |
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concours incitatifs... Explanation: Toujours pas de contexte. concours incitatifs, positionnement global et produits... |
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des concours qui misent sur/exploitent au maximum notre positionnement global et nos produits Explanation: "leveraging" is the key idea in this sentence. A much used business buzzword, it means being used like a lever to maximize effort to obtain the best results. We hear of leveraging resources (orienter les resources). They are banking on contests that will be effective by exploiting the company's overall positioning and its products. |
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