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|English to French translations [PRO]|
|English term or phrase: contest leveraging overall positioning and products|
Selected response from:
Helen D. Elliot
Local time: 04:22
|merci pour votre aide|
4 KudoZ points were awarded for this answer
17 mins confidence: 49 mins confidence: peer agreement (net): +1
des concours qui misent sur/exploitent au maximum notre positionnement global et nos produits
"leveraging" is the key idea in this sentence.
A much used business buzzword, it means being used like a lever to maximize effort to obtain the best results.
We hear of leveraging resources (orienter les resources).
They are banking on contests that will be effective by exploiting the company's overall positioning and its products.
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