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hope value

French translation: valeur spéculative

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:hope value
French translation:valeur spéculative
Entered by: Nicolas Bonsignore
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14:33 Oct 24, 2006
English to French translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: hope value
The value of PRODUCT X in this report ignores any possible alternative use of the brand name, any element of hope value et any possible increase in the value of the brand due to a special investment or a financial transaction.

Context: brand valuation
Nicolas Bonsignore
Local time: 17:56
valeur spéculative
Explanation:
Première référence web :

The "hope value" is what a purchaser is prepared to pay over and above the agricultural value because he or she believes that the land may have a chance of being developed at some time in the future.

Il me semble que cela peut s'appliquer au potentiel de développement d'une marque également.
Selected response from:

Joëlle Bouille
Belgium
Local time: 17:56
Grading comment
Merci Joelle
4 KudoZ points were awarded for this answer

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Summary of answers provided
4 +1valeur spéculative
Joëlle Bouille


  

Answers


20 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
valeur spéculative


Explanation:
Première référence web :

The "hope value" is what a purchaser is prepared to pay over and above the agricultural value because he or she believes that the land may have a chance of being developed at some time in the future.

Il me semble que cela peut s'appliquer au potentiel de développement d'une marque également.



    Reference: http://www.uklanddirectory.org.uk/selling-land-faq.htm
Joëlle Bouille
Belgium
Local time: 17:56
Specializes in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 28
Grading comment
Merci Joelle

Peer comments on this answer (and responses from the answerer)
agree  Virgile
35 mins
  -> Merci Virgile
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