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spin selling

French translation: méthode SPIN

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12:14 Apr 2, 2007
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: spin selling
selling method
SafeTrad
Local time: 02:00
French translation:méthode SPIN
Explanation:
Valoriser le capital humain de l'entreprise

Quelques axes de collaboration au travers de diverses interventions :

* La méthode SPIN® qui permet de maîtriser la relation commerciale ;
* L’observation in-situ des pratiques commerciales des forces de vente ou des personnes en relation avec la clientèle ;

http://www.bernardjulhiet.com/fr/01_bernard/partenaires_huth...


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Note added at 22 mins (2007-04-02 12:36:31 GMT)
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SPIN Selling® model is an example of a consultative selling process developed by Neil Rackham from his extensive research into successful selling behaviour in 20 leading sales organisations.

SPIN® selling books are amongst the biggest selling on the subject of sales, and the SPIN® methodology remains a mainstay of his Huthwaite training organisation.

Very simply expressed the SPIN® model involves asking questions about:

S - Situation
P - Problem
I - Implication
N - Need (or Need-payoff)
SPIN® endures as one of the most versatile, memorable and useful sales models.

http://www.marklaneconsulting.com/SPIN_Selling.html



La méthode SPIN* est un outil de questionnement efficace

SPIN : Situation-Problème-Implication-déNouement (orientant vers une solution avantageuse)

dees.123.fr/disponible/Iesa_doc_pedagogique+3/Annexes_Iesa_2007/PROPOSER_SERVICES_DECIDEURS.ppt
Selected response from:

Stéphanie Soudais
France
Local time: 02:00
Grading comment
oui j'aurais du m'en douter, j'ai mis vente spin, ça ira, merci!
4 KudoZ points were awarded for this answer

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Summary of answers provided
3 +2méthode SPIN
Stéphanie Soudais


  

Answers


10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
méthode SPIN


Explanation:
Valoriser le capital humain de l'entreprise

Quelques axes de collaboration au travers de diverses interventions :

* La méthode SPIN® qui permet de maîtriser la relation commerciale ;
* L’observation in-situ des pratiques commerciales des forces de vente ou des personnes en relation avec la clientèle ;

http://www.bernardjulhiet.com/fr/01_bernard/partenaires_huth...


--------------------------------------------------
Note added at 22 mins (2007-04-02 12:36:31 GMT)
--------------------------------------------------


SPIN Selling® model is an example of a consultative selling process developed by Neil Rackham from his extensive research into successful selling behaviour in 20 leading sales organisations.

SPIN® selling books are amongst the biggest selling on the subject of sales, and the SPIN® methodology remains a mainstay of his Huthwaite training organisation.

Very simply expressed the SPIN® model involves asking questions about:

S - Situation
P - Problem
I - Implication
N - Need (or Need-payoff)
SPIN® endures as one of the most versatile, memorable and useful sales models.

http://www.marklaneconsulting.com/SPIN_Selling.html



La méthode SPIN* est un outil de questionnement efficace

SPIN : Situation-Problème-Implication-déNouement (orientant vers une solution avantageuse)

dees.123.fr/disponible/Iesa_doc_pedagogique+3/Annexes_Iesa_2007/PROPOSER_SERVICES_DECIDEURS.ppt

Stéphanie Soudais
France
Local time: 02:00
Works in field
Native speaker of: French
PRO pts in category: 142
Grading comment
oui j'aurais du m'en douter, j'ai mis vente spin, ça ira, merci!

Peer comments on this answer (and responses from the answerer)
agree  Marie-Josée Labonté
48 mins

agree  Melzie
1 hr
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