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09:54 Apr 3, 2008 |
English to French translations [PRO] Bus/Financial - Marketing / Market Research | |||||||
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| Selected response from: Rodolphe Thimonier France Local time: 16:56 | ||||||
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Summary of answers provided | ||||
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4 | apport, bienfait |
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4 | compréhension |
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4 | fragment |
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2 | intérêt / avantage / bénéfice |
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Discussion entries: 5 | |
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intérêt / avantage / bénéfice Explanation: Peut être à comprendre comme un dérivé de "take out" ? dans le sens "ce que le consommateur peut en retirer concrètement/émotionnellement" Reference: http://www.wordreference.com/enfr/take%20out |
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apport, bienfait Explanation: intake qui veut dire entrée, admission, assimilation, consommation donc à mon sens outake est le contraire c'est-à-dire un extrait, un rejet d'où le sens probable d'apport, bienfait, avantage dans votre texte |
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compréhension Explanation: Another way of saying it in English is "takeout" as in "message takeout". This is standard marketing research-speak when for example doing advertising evaluation studies to measure spontaneous and prompted awareness and recall. Message takeout is what people take out (or retain) from the advertising. You could translate the whole phrase by "compréhension sur le plan rationnel / émotionnel". |
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fragment Explanation: le mot out-take existe effectivement dans le domaine TV, cinéma et signifie fragment. Dans la phrase je présume qu'il veulent dire output = effet |
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