KudoZ home » English to French » Marketing / Market Research

backend products

Advertisement

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.
07:35 Aug 27, 2008
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: backend products
je recherche la signification de "backend products" ou "backend strategy"

merci
kerneve
Local time: 05:51
Advertisement


Summary of answers provided
3 +1produits finisxxxGilles FARHI
4stratégie de suivi de produits
François Begon
3strategie de finalisation de commandesmimi 254
Summary of reference entries provided
Simon Mac
Radu DANAILA

Discussion entries: 1





  

Answers


2 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
produits finis


Explanation:
une suggestion

xxxGilles FARHI
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
agree  Camille Abou Jamra: ou encore... stratégie finale ou terminale
10 mins
Login to enter a peer comment (or grade)

13 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
stratégie de suivi de produits


Explanation:
Vor le GD à "backend --> commerce"

François Begon
France
Local time: 05:51
Native speaker of: Native in FrenchFrench
PRO pts in category: 80
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
strategie de finalisation de commandes


Explanation:
suggestion

Backend: appréciation de suivi

Def: measurement of a buyer's performance after he has ordered the first item in a series offering.

Backend: finalisation de commande

Def: activities necessary to complete a mail order transaction once an order has been received

backend strategy = stratégie de finalisation de commandes


mimi 254
Local time: 04:51
Works in field
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 16
Login to enter a peer comment (or grade)




Reference comments


4 hrs
Reference

Reference information:
From the first reference:
Any products additional products that a customer buys that they didn't originally intend to are backend products. For instance, if a customer is buying a digital camera, memory cards, printers, and photo papers can all be backend products. You just have to sell them!

En gros, il s'agit de produits offerts suite à l'achat d'un premier article, par exemple un cours après l'achat d'un logiciel, une imprimante après l'achat d'un ordinateur, etc...

--------------------------------------------------
Note added at 5 hrs (2008-08-27 13:09:57 GMT)
--------------------------------------------------

j'aurais du rajouter que dans une telle stratégie de vente, ce sont souvent les backend products qui rapportent le plus d'argent ! Pensez aux imprimantes vendues pas chères mais avec des cartouches d'encre hors de prix !


    Reference: http://www.thatswise.com/free/lessons/2007/08.html
    Reference: http://www.onlyreviews.com/newpages/backendproducts.html
Simon Mac
Native speaker of: Native in EnglishEnglish
Login to enter a peer comment (or grade)

6 hrs
Reference

Reference information:
On some way to consider backend products in marketing ...


    Reference: http://www.onlyreviews.com/newpages/backendproducts.html
Radu DANAILA
Romania
Specializes in field
Native speaker of: Native in RomanianRomanian
PRO pts in category: 16
Login to enter a peer comment (or grade)




Return to KudoZ list


KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.



See also:



Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search