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English to French translations [PRO]
Marketing / Market Research / étude de marché/médicaments | | English term or phrase: Product X market research stimulus | Bonjour,
Il s'agit du titre d'un document d'étude de marché sur le produit X, utilisé contre le traitement des rhinites allergiques. c'est un document marketing qui traite des promesses de la marque, cite des profils d'utilisateurs cibles etc.
L'expression est uniquement utilisée dans le titre du document et je manque d'inspiration, notamment pour "stimulus". Avez-vous déjà rencontré cette expression (nombreux "hits" en anglais).
D'avance merci pour votre aide ! |
| stefdKudoZ activityQuestions: 295 (none open) ( 1 without valid answers) ( 33 closed without grading) Answers: 39
| Local time: 16:30
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| | argumentaire pour étude de marché sur le produit X | Explanation:
"Enhancing the Interview with Stimulus Material and Projective Techniques
Qualitative commercial research has to be cost-effective. It has to meet the objectives, provide the depth of understanding required and provide actionable results within a budget and time frame. There is not the luxury of doing another set of interviews if the first one has not provided enough information or insight. This chapter describes how qualitative market researchers augment their interviewing skills with the use of stimulus material and projective techniques to meet this challenge. Both of these involve, stimulate and focus respondents on key issues without restricting openness of response."
http://srmo.sagepub.com/view/interviewing-groups-and-individ... |
| Selected response from:
 FX Fraipont
Belgium
Local time: 16:30
| Grading comment Encore merci !!!!!!!!!!!
4 KudoZ points were awarded for this answer |
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| Changes made by editors |
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| Dec 8, 2011 - Changes made by FX Fraipont: | | Created KOG entry | KudoZ term => KOG term |
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