Regroupement des agences 09:44 Jan 28
Oui je pense que votre réponse correspond bien au contexte. Ca colle plutôt pas mal avec le paragraphe suivant :"CMOs need to cut the number of agencies and rationalise them in order to create a seamless service which mirrors the way digital is now horizontally embedded across all their marketing functions and the broader business. This is largely so they can act faster and keep up with the ‘always on’ nature of digital communications. As digital has become firmly established as the ‘new normal’, so agencies are integrating it across their offer and there is less need for a boutique specialists. A reduction of the time a CMO must allocate to managing the roster and executing account reviews is a must."
Est ce que "regroupement des agences" serait juste?
Merci encore pour votre aide | 
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