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les 2 termes entre guillemets

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14:27 Aug 10, 2004
This question was closed without grading. Reason: Answer found elsewhere

English to French translations [PRO]
Marketing - Marketing / Market Research / market research
English term or phrase: les 2 termes entre guillemets
The retail industry has seen significant erosion in the value of "consumer scanner" and "channel audit data".

Il s'agit de techniques d'études de marché, quelqu'un connait-il les termes utilisés par la profession en France (avec une courte explication et des références - si possible).

TIA
Michel A.
Local time: 14:04
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Summary of answers provided
3"canaux de distribution" et "analyse du comportement du consommateur"Laurie Henkinbrant
1canaux de communication
Monique Laville


Discussion entries: 3





  

Answers


1 hr   confidence: Answerer confidence 1/5Answerer confidence 1/5
channel data
canaux de communication


Explanation:
Probablement. Voir site.


    Reference: http://www.ibase.fr/metiers/data_factory.htm
Monique Laville
Italy
Local time: 20:04
Native speaker of: Native in FrenchFrench
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4 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
"canaux de distribution" et "analyse du comportement du consommateur"


Explanation:
www.hec.fr/.../hec/fr/exed/upload/ documents/cesamkg.pdf&marqueur=downloadcesamkg



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Note added at 4 hrs 17 mins (2004-08-10 18:44:47 GMT)
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\"Analyse des canaux de distribution\"

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Note added at 4 hrs 18 mins (2004-08-10 18:46:02 GMT)
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http://www.idc.com/france/research/barometremicro.jsp


    Reference: http://www.iutmontp.univ-montp2.fr/stage/dpttcm63.html
Laurie Henkinbrant
Local time: 20:04
Native speaker of: Native in FrenchFrench
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