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|English to French translations [PRO]|
Marketing - Mathematics & Statistics
|English term or phrase: set size effect|
|These findings and findings like them (e.g., Anderson 1959; Willis 1960) led to the widely accepted conclusion that adding a new average strength positive claim or argument about a target will increase the impression of that target object, an empirical regularity that Anderson (1967) referred to as the ***set size effect***.|
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