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tele sampling

French translation: offre d'échantillons pharmaceutiques par téléphone

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	tele sampling
French translation:	offre d'échantillons pharmaceutiques par téléphone
Entered by:	FX Fraipont

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21:56 Jul 25, 2011

English to French translations [PRO]
Medical - Medical: Health Care /

English term or phrase: tele sampling

Bonsoir, e-sampling: commande ou envoi d'échantillons via internet, mais tele sampling?
Merci

cenek tomas KudoZ activity Questions: 373 (2 open) (1 without valid answers) (32 closed without grading) Answers: 1388 France
Local time: 12:12

offre d'échantillons pharmaceutiques par téléphone

Explanation:
e-sampling : par internet
tele-sampling : au téléphone

"one-on-one product discussions.
TeleSampling
TeleSampling representatives make live phone calls to target offices, develop relationships, and provide unparalleled sample service. Our eSampling platform nicely complements this offering."
http://www.touchpointsolutions.com/pdf/fact sheets/SS_Sellin...

"Uncommon Connections
Schering-Plough’s CLARINEX® is a mature drug with multiple formulations indicated for the treatment of allergic rhinitis in adults and children. The brand sought a cost-effective campaign to supplement declining sales force emphasis and remain top-of-mind with its target physicians while blunting the threat of one competitor’s launch and another’s recent change to over-the-counter status. Relationship Marketing, Inc. (RMI) implemented a multi-
channel, non-personal campaign during the critical allergy season.
Tele-sampling calls and customized, highly engaging direct mail pieces effectively reached prescribers with benefit messages and sample vouchers and coupons.
Extraordinary Results
❖❖ 12.3% tele-sampling response rate
❖❖ 67.5% of physicians reached by phone said yes to vouchers
and coupons
❖❖ 2.7% direct mail response rate
❖❖ 6.5% overall program blended response rate