collateral/vanity products
| 20:16 Oct 29, 2007 |
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| English to French translations [PRO] Marketing - Printing & Publishing / publishing services | |||||||
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| Summary of answers provided | ||||
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| 4 +1 | matériel auxiliaire / publications à compte d'auteur |
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| 3 | Produits collatéraux/accessoires |
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| Discussion entries: 1 | |
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Answers
48 mins confidence: 
Produits collatéraux/accessoires Explanation: Vous avez raison, ce sont des produits dérivés mais le terme collatéral est employé. |
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49 mins confidence: peer agreement (net): +1
peer agreement (net): +1matériel auxiliaire / publications à compte d'auteur Explanation: "A vanity press or vanity publisher is a book printer which, while claiming to be a publisher, charges the writer a fee in return for publishing his or her books, or otherwise makes most of its money from the author rather than from the public. Johnathon Clifford claims to have coined the term in 1959.[1] In its very simplest terms, while a commercial publisher's intended market is the general public, a vanity publisher's intended market is the author himself or herself. Many authorities consider an author mill to be a kind of vanity publisher. A vanity press is distinguished from a small press publisher in that the small press acts as its larger cousins do, performing the traditional roles of editorial selection, binding and review, and marketing at its own expense, rather than at the expense of the author." http://en.wikipedia.org/wiki/Vanity_publisher collateral material : matériel auxiliaire n. m. Collateral material Définition : Petit matériel de publicité (affiches, macarons, décalcomanie) destiné à appuyer une campagne publicitaire en reprenant certains éléments tirés du matériel utilisé dans les médias. http://www.granddictionnaire.com/btml/fra/r_motclef/index102... Collaterals: include a wide range of documents that companies use to promote themselves. They differ from advertising materials in that they are generally more of a soft-sell and often designed to provide on-going PR for a company more than generate immediate sales. Collaterals may or may not be tied to specific advertising campaigns. http://desktoppub.about.com/cs/thingstodesign/p/collaterals.... |
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