KudoZ home » English to French » Retail

leading brand

French translation: marque phare

17:04 Jun 17, 2009

English to French translations [Non-PRO]
Marketing - Retail

English term or phrase: leading brand

contexte :

In the early 80s, XXX launched two own brands on the market: YYY and TTT. YYY is a leading brand whose quality is guaranteed. The quality of TTT, which includes over 8000 articles, is similar to that of the major brands but at a price which is 15 to 20% lower.

Pas certain de la signification de "leading" ici. Merci d'avance pour vos conseils.

Laurent Cattin KudoZ activity Questions: 89 (6 open) (1 closed without grading) Answers: 72 France
Local time: 05:26

French translation:marque phare

Explanation:
Quelques exemples...

Orange est la marque phare de France Télécom, un des principaux opérateurs de télécommunications dans le monde.

http://www.francetelecom.com/fr_FR/groupe/

de la même façon , l'autre marque phare du secteur Saveurs du Soir, disparaîtra également des rayons toujours au profit de LIPTON ...

http://www.legipme.com/actualite/propriete-intellectuelle-nt...

La marque phare de l'allemand possède de nombreux atouts pour résister au ralentissement du marché des cosmétiques

http://www.jdf.com/analyse-financiere/2008/12/26/04012-20081...

--------------------------------------------------
Note added at 4 days (2009-06-22 08:34:42 GMT) Post-grading
--------------------------------------------------

Merci, Laurent !

Selected response from:

Stephanie Bellumat, trad.a.
France
Local time: 05:26

Grading comment

merci Stéphanie
4 KudoZ points were awarded for this answer

Summary of answers provided

1 +7

une marque leader

Tony M

4 +1

marque phare

Stephanie Bellumat, trad.a.

marque dominante

DelM

grande marque

Myrtrad1

Discussion entries: 2

Answers

5 mins confidence:

marque dominante

Explanation:
Voilà pour l'explication

DelM
Canada
Local time: 20:26
Native speaker of:

French

7 mins confidence:

peer agreement (net): +7

une marque leader

Explanation:
Well, 'leader' is used a lot in FR (cf. 'Leader Price' even!), so I think you could do a lot worse than stick with the ghastly anglicism!

Otherwise, R+C suggests 'de premier plan', which is at least the right sense here.

Tony M
France
Local time: 05:26
Native speaker of:

English
PRO pts in category: 3

18 mins confidence:

grande marque

Explanation:
I think

--------------------------------------------------
Note added at 28 minutes (2009-06-17 17:32:55 GMT)
--------------------------------------------------

La marque vedette

--------------------------------------------------
Note added at 29 minutes (2009-06-17 17:33:54 GMT)
--------------------------------------------------

Marque vedette

Myrtrad1
France
Local time: 05:26
Native speaker of: