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Marketing - Retail | | English term or phrase: "food minus" item | Contexte :
The researchers reported a 4% fall in the number of “active health” launches tracked in Western Europe last year compared with 2009. They described active health launches as referring to functional and fortified products. Over the same period they noted a 25% growth in the number of passive health launches typified by “food minus” claims.
Merci ! |
|  Laurent CattinKudoZ activityQuestions: 353 ( 1 open) ( 7 without valid answers) ( 15 closed without grading) Answers: 123
| | Local time: 17:23
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| | French translation:"produits sans" | Explanation:
On voit ça partout en ce moment : sans conservateurs, sans paraben, sans sucre... |
| Selected response from:
Dr Jérémy Anquetin
France
Local time: 17:23
| Grading comment Merci
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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8 mins confidence:  
1 hr confidence:
5 hrs confidence:
15 hrs confidence:
18 hrs confidence: aliment "allégé"
Explanation:
Pour moi cela revient à dire ça. Des aliments dont on enlève tout ce qui est mauvais (sucre, sel, graisses), par rapport aux aliments auxquels on ajoute des choses bonnes pour la santé ("food plus").
• Food minus products are those that claim to have little or none of a negative product attribute. Examples include products that are low in fat, low in additives or preservatives, foods that have low or no sugar, low or reduced calories etc. The number of products making food minus claims has increased from 2002 through September of 2004, especially for products that are low in sugar and sodium.
• Food plus products are those that possess characteristics that enhance health and well being. Examples include products that are vitamin and mineral fortified, all natural, organic, added calcium, added fiber, and products that are designed for diabetics
http://productcenter.msu.edu/documents/roa/wellness.pdf
L'étude consacre une certaine vision de l'évolution de cette relation : après la santé passive, illustrée par le développement de l'allégé, voici venir la santé active, avec des aliments « fonctionnels » que l'on ingère en fonction de leurs effets sur le corps. Une tendance qui viendrait d'outre-Atlantique.
http://www.lsa-conso.fr/la-sante-dans-l-assiet-te,30068
Par des beurres pauvres en cholestérol, pauvres en matières grasses, les fabricants misent sur la santé passive pour
permettre aux consommateurs de consommer plus en utilisant comme alibi la légèreté du produit. La santé active sera un support où se développent de plus en plus les fabricants afin d'associer un produit de plaisir à un besoin de santé et de sécurité nutritionnelle en ajoutant notamment des oméga 3 essentiel pour une population risquant de plus en plus les accidents cardiaques.
http://www.marketing4innovation.com/lagendiaal/M1-11/beurre/...
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