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ABC1

French translation: Les couches sociales (britanniques) les plus aisées


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:ABC1
French translation:Les couches sociales (britanniques) les plus aisées
Entered by: Claudette Valois
Options:
- Contribute to this entry
- Include in personal glossary

16:21 Dec 2, 2008
English to French translations [PRO]
Social Sciences - Social Science, Sociology, Ethics, etc.
English term or phrase: ABC1
Target audience
ABC1, adventurous, active, high spending males who want to "get the most out of life".

Il s'agit d'une étude de cas d'un programme de publicité au Royaume-Uni.
Claudette Valois
Canada
Local time: 02:38
Les couches sociales (britanniques) les plus aisées
Explanation:
Je pense qu'il s'agit d'une classification démographique/sociale (voir lien ci-dessous).
Selected response from:

John Peterson
Local time: 06:38
Grading comment
Merci
4 KudoZ points were awarded for this answer



Summary of answers provided
5classe (sociale) ABC1
Maria-Betania Ferreira
4 +1Les couches sociales (britanniques) les plus aiséesJohn Peterson
4 +1classe moyenne supérieure, moyenne et moyenne inférieure
Sandrine Michel
4 -1ABC1
Emanuela Galdelli
4 -1ABC1
iris graf & laurent bruguière
Summary of reference entries provided
Explanation
Tony M

  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
abc1
ABC1


Explanation:
C'est une chaîne de télé...
http://fr.wikipedia.org/wiki/ABC1

iris graf & laurent bruguière
Israel
Local time: 08:38
Native speaker of: Native in HebrewHebrew, Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
disagree  Tony M: No, that's not what it refers to in this marketing context! It's a socio-economic classification!
3 mins
  -> Houps... désolé
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3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
ABC1


Explanation:
Voir :

http://en.wikipedia.org/wiki/ABC1_Shows
http://fr.wikipedia.org/wiki/ABC1

"BC1 était une chaîne de télévision britannique, détenue et gérée par American Broadcasting Company, filiale de la Walt Disney Company."


Emanuela Galdelli
Italy
Local time: 07:38
Native speaker of: Native in ItalianItalian

Peer comments on this answer (and responses from the answerer)
disagree  Tony M: No, that's not what it refers to in this marketing context! It's a socio-economic classification! / It's pretty standard to express it like this, without internal punctuation; and it's really category 1 of all three classes A, B, and C.
3 mins
  -> o, but it does not say A, B, C1 that's why I thought it could be something else. It's true that Disney sounds weird here :)
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8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
abc1
classe moyenne supérieure, moyenne et moyenne inférieure


Explanation:
Chaque classe sociale est associée à un rang: A, B, C etc


    Reference: http://www.businessballs.com/demographicsclassifications.htm
Sandrine Michel
France
Local time: 07:38
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
agree  Tony M: Sort of the right idea, though it's not QUITE as simple as that!
3 mins
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9 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
abc1
Les couches sociales (britanniques) les plus aisées


Explanation:
Je pense qu'il s'agit d'une classification démographique/sociale (voir lien ci-dessous).


    Reference: http://www.businessballs.com/demographicsclassifications.htm
John Peterson
Local time: 06:38
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Grading comment
Merci

Peer comments on this answer (and responses from the answerer)
agree  Tony M: It's more than JUST well-off, but that's certainly the general idea!
1 min
  -> Thanks - it describes social groups, but for advertising purposes they'll be looking at the positive correlation between social class and spending power - though the "impoverished middle class" might pose a problem for them!
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20 mins   confidence: Answerer confidence 5/5
abc1
classe (sociale) ABC1


Explanation:
C'est comme je le traduirais. On peu dire classe, classe sociale ou groupe, cela dépend du contexte!

--------------------------------------------------
Note added at 1 hr (2008-12-02 17:31:15 GMT)
--------------------------------------------------

C'est l'expréssion pour les classes (ou couches) les plus aisées, en statistique.

Example sentence(s):
  • ...5 % pour la classe ABC1 dont les revenus se situent entre 2 600. et 10 860 euros/habitant/an...
  • ...lecteurs aisés (62% appartiennent à la classe ABC1)...
Maria-Betania Ferreira
France
Local time: 07:38
Specializes in field
Native speaker of: Native in PortuguesePortuguese

Peer comments on this answer (and responses from the answerer)
neutral  Sara M: pour un lecteur francophone ça n'évoque pas grand-chose, à mon avis
37 mins
  -> c'est une classification utilisé en statistique, je n'y suis pour rien...;-)
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Reference comments


9 mins
Reference: Explanation

Reference information:
The document here explains a little more about what this classification refers to in general, but i'm afraid I don't know if France uses any sort of equivalent system.


    Reference: http://www.marketresearch.com/product/display.asp?productid=...
Tony M
France
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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Changes made by editors
Dec 2, 2008 - Changes made by Stéphanie Soudais:
FieldMarketing => Social Sciences
Field (specific)General / Conversation / Greetings / Letters => Social Science, Sociology, Ethics, etc.


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