Rating Point
| 05:48 Oct 6, 2001 |
| English to French translations [PRO] Tech/Engineering | |||||||
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| Summary of answers provided | ||||
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| 4 | point de pénétration |
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| 4 | point de couverture brute (PCB) |
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Answers
1 hr confidence: 
point de pénétration Explanation: This is usually with respect to Gross Rating Point (GRP): point de pénétration brut. Would it work here too? |
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Grading comment
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| The asker has declined this answer Comment: Après recherches, il s'agissait de point de tarification | ||
1 day 9 hrs confidence:
point de couverture brute (PCB) Explanation: Définition: mesure, utilisée dans les plans de médias, correspondant au produit du nombre moyen d'occasions de voir un message publicitaire par le pourcentage de personnes pouvant être amenées à le voir Voir ref. Reference: http://www.presse-francophone.org/apfa/Defi/P/POINTDEC.htm |
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Grading comment
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| Login to enter a peer comment (or grade) | ||
| The asker has declined this answer Comment: Après recherches, il s'agissait de point de tarification | ||
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