Login or register (free and only takes a few minutes) to participate in this question.You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy. English to French translations [PRO]
Tourism & Travel | | English term or phrase: Aspirational Travel | Hello All,
Translating a tourism-related document dealing with marketing/PR strategy for an industry player and have come across the following.
As always thanks in advance for all suggestions.
“Shift marketing and public relations to focus on Aspirational Travel, romance, exoticism and sports. Create integrated campaign to showcase aspirational travel experiences.” |
|   Joy LewisKudoZ activityQuestions: 460 ( 9 open) ( 13 without valid answers) ( 5 closed without grading) Answers: 2
| | Local time: 20:02
|
| | French translation:voyage de luxe | Explanation:
"The lure of aspirational travel
People love to read about expensive resorts and impossibly dear travel accessories because they're exciting to contemplate. In this respect, they fulfill a function not a million miles from pornography. And like porn, they're also a lot of fun. The problem is that just as pornography does not provide a good map for most human relations, aspirational travel does not offer a useable guide for most forms of travel. Worse yet, aspirational travel often comes to cloud impressions of travel and actually convince many, many people that travel is an endeavor that can only be engaged at unmanageably high price points." http://www.gadling.com/2010/12/06/the-gadling-budget-travel-...
Pour voyage de luxe : http://www.voyagedeluxe.com/
--------------------------------------------------
Note added at 3 heures (2011-08-20 18:11:53 GMT)
--------------------------------------------------
Définition de "aspirational" : selon Robert&Collins : qui fait chic; selon Reverso (http://dictionnaire.reverso.net/anglais-cobuild/aspirational... : If you describe a product as aspirational, you mean that it is bought or enjoyed by people who have strong hopes of moving to a higher social class. (JOURNALISM)
Fine music, particularly opera, has become aspirational, like fine wine or foreign travel. |
| Selected response from:
Joco
Local time: 20:02
| Grading comment Thank you.
4 KudoZ points were awarded for this answer |
| |
| Discussion entries: 0 |
|---|
Automatic update in 00:
|
15 mins confidence:   peer agreement (net): +1
1 hr confidence: peer agreement (net): +2 | aspirational travel voyages sur mesure
Explanation:
éventuellement, si on prolonge le sens dans la direction: voyages qui répondent aux aspirations de chacun séparément (très en vogue)
| Carol Molter
Local time: 03:02
Specializes in field
Native speaker of:  French, Greek
PRO pts in category: 4
|
| |
40 mins confidence: peer agreement (net): +2
| | | | X Sign in to your ProZ.com account... | | | | |
| KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases. See also: Search millions of term translations  |
| |
The translation workplace 
