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| Reference: front-end <b>incentive</b> program Reference information: Senior Analyst -- Agency Programs Group Northwest Airlines June 2004 – December 2005 (1 year 7 months) Developed Travel Agency Front-end commission programs to drive NW Market Share and 180M in Annual Sales Negotiated with sales and other inter-airline departments on Agency Front-end/Back-end incentive programs to create incremental revenue Crafted/Implemented Joint Agency Programs with SkyTeam members to drive brand awareness and Market Share for SkyTeam partners -------------------------------------------------- Note added at 1 hr (2011-12-14 08:16:30 GMT) -------------------------------------------------- "Commissions. Our commission expenses consist primarily of payments for ticket sales made by travel agents and commissions paid to credit card companies. Travel agents receive base commissions, not including back-end incentive programs, ranging from 0% to 9% depending on the country. The weighted average rate for these commissions during 2005 was 4.9%. During the last few years we have reduced our commission expense per available seat mile as a result of an industry-wide trend of paying lower commissions to travel agencies and by increasing the proportion of our sales made through direct channels. We expect this trend to continue as more of our customers become accustomed to purchasing through our call center and through the internet. While increasing direct sales may increase the commissions we pay to credit card companies, we expect that the savings from the corresponding reduction in travel agency commissions will more than offset this increase. In recent years, base commissions paid to travel agents have decreased significantly. At the same time, we have encouraged travel agencies to move from standard base commissions to incentive compensation based on sales volume and fare types. " http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?Fe... Reference: http://www.linkedin.com/pub/rich-cerasani/6/768/147 |
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