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English to German translations [PRO] Marketing - Advertising / Public Relations
English term or phrase:co-op advertising unit
For each full page of advertising featuring one property the company will provide one co-op advertising unit in a publication chosen by the company. The broker may also purchase additional co-op advertising units at the rate and in accordance with the procedures and standards established by the company.
Explanation: Coop-Werbung ist im Handfel stark verbreitet: Aldi verteilt sein Werbeblättchen am Freitag und die beworbenen Marken (zB Nestlér) müssen jeweils ihren Obulus beitragen (daher co-op), damit ihr Produkt beworben wird.
Hans G. Liepert Switzerland Local time: 21:01 Works in field Native speaker of: German PRO pts in category: 58