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English to German translations [PRO] Marketing - Advertising / Public Relations
English term or phrase:in-store collateral pieces
Es geht um einen Künstler, der Illustrationen für Werbekampagnen usw. für ein grosses Kaufhaus macht.
... and his whimsical art has been the centerpiece of in-store collateral pieces, direct mail initiatives and seasonal advertising campaigns for XX since 2001.
Ich weiss, was "collateral materials" bedeutet, aber wie könnte ich das im Zusammenhang mit "in-store" ausdrücken? Kann mir da jemand mit einem kurzen, prägnanten Vorschlag weiterhelfen? Vielen Dank!
POS-Materialien / Instore-Materialien / Materialien für den Verkaufsort
Der Partner für den POP. Display-Systeme, Individuelle Displays, Regal-Ordnungs-Systeme, Consulting, Werbeartikel. Instore-Marketing ist das ... www.instore-marketing.de/ - 100k -
-------------------------------------------------- Note added at 11 mins (2005-10-25 07:40:51 GMT) --------------------------------------------------
falls Frage Eng-Dt sein soll :-)
-------------------------------------------------- Note added at 20 mins (2005-10-25 07:50:37 GMT) --------------------------------------------------
Ibz, if you're asking an English language (monolingual) question, it would be better to enter your comments/context in English. Otherwise, please switch this to a bi-lingual question.
07:35 Oct 25, 2005
Automatic update in 00:
Answers
8 mins confidence:
materials and displays used in shops and retail outlets
Explanation: in-store means in a retail outlet, r.g. shop, supermarket, shopping centre,
so the "printed information on a product, service or company including brochures, flyers, sales literature and other image pieces"
is designed for distribution to the public on display/in displays in shops etc.s. www.garyeverhart.com/glossary_of_advertising_terms.htm
Dave Calderhead Netherlands Local time: 02:08 Works in field Native speaker of: English
POS-Materialien / Instore-Materialien / Materialien für den Verkaufsort
Der Partner für den POP. Display-Systeme, Individuelle Displays, Regal-Ordnungs-Systeme, Consulting, Werbeartikel. Instore-Marketing ist das ... www.instore-marketing.de/ - 100k -
-------------------------------------------------- Note added at 11 mins (2005-10-25 07:40:51 GMT) --------------------------------------------------
falls Frage Eng-Dt sein soll :-)
-------------------------------------------------- Note added at 20 mins (2005-10-25 07:50:37 GMT) --------------------------------------------------
The translation workplace 
peer agreement (net): +1
