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Above the line / Below the line

German translation: Above the line / Below the line

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	Above the line / Below the line
German translation:	Above the line / Below the line
Entered by:	xxxSimonFJohnso

Options:
- Contribute to this entry
- Include in personal glossary

12:11 Oct 5, 2006

English to German translations [PRO]
Marketing - Advertising / Public Relations

English term or phrase: Above the line / Below the line

I have a text to proofread which has been translated from German into English but only have the English version.

It is a marketing brochure for an IT Management Consultancy based in Germany.

It uses the phrases

Above the line / Below the line

Neither of these phrases mean anything to me and a direct translation back into German doesn't suggest anything. Any ideas? This headline is shown in a table with the following phrases displayed:

Above the line: Radio / TV. Print, Online

Below the line: Telemarketing, Direct Mailings, Public Relations...

xxxSimonFJohnso KudoZ activity Questions: 782 (none open) (21 closed without grading) Answers: 311 United Kingdom
Local time: 03:10

explanation is in the text

Explanation:
and there should be some glossary entries as well

Koschnick: Enzyklop. WB Marketing sagt
above-the-line advertising = klassische Werbung, Sachwerbung, Sachmittelwerbung,

below-the-line advertising = nicht klassische Werbung (i.e. nicht in den traditionellen Medien betrieben, wie Direktwerbung, POP Werbung und dgl.)

Selected response from:

silvia glatzhofer
Local time: 02:10

Grading comment

Thanks
4 KudoZ points were awarded for this answer

Summary of answers provided
4 +1	explanation is in the text	silvia glatzhofer

Discussion entries: 3

Answers

8 mins confidence:

peer agreement (net): +1

explanation is in the text

silvia glatzhofer
Local time: 02:10
Specializes in field
Native speaker of:

German
PRO pts in category: 11

Grading comment

Thanks

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Changes made by editors

Oct 5, 2006 - Changes made by Marcus Malabad:
Language pair	German to English => English to German
Oct 5, 2006 - Changes made by Steffen Walter:
Field (write-in)	Theatre => (none)

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Above the line / Below the line

German translation: Above the line / Below the line

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Above the line / Below the line

German translation: Above the line / Below the line

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.