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to lose advertising budgets

German translation: Verlust von Werbeetats (Werbebudgets)

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	to lose advertising budgets
German translation:	Verlust von Werbeetats (Werbebudgets)
Entered by:	Olaf Reibedanz

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14:58 Apr 13, 2011

English to German translations [PRO]
Bus/Financial - Advertising / Public Relations / Geschäftsbericht/Werbeunternehmen

English term or phrase: to lose advertising budgets

Kontext: Abschnitt zu den besonderen Geschäftsrisiken in der Werbebranche

Accounts that can be terminated rapidly and periodic competitive reviews of budgets

Clients can cancel a contract at term or at any other moment, following a period of notice which is generally between 90 and 180 days. Some clients require agencies to compete periodically for their advertising and communications budgets. ***Advertising budgets can be lost*** for various reasons such as, for example, conflicts of interest between clients in a particular sector, or a client’s decision to concentrate advertising investment on a single agency or network.

Wie würdet ihr das übersetzen? Vom Kontext her klingt es jedenfalls nach dem Verlust von Kunden. Kann “budget” auch in dem Sinne zu verstehen sein? (“Verlust von Werbebudgets” macht jedenfalls irgendwie keinen Sinn).

Olaf Reibedanz KudoZ activity Questions: 5573 (18 open) (5 without valid answers) (35 closed without grading) Answers: 3010 Argentina
Local time: 12:40

eigentlich Werbebudget/-etat, i.w. S. die Kunden

Explanation:
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Note added at 6 Min. (2011-04-13 15:04:37 GMT)
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verlieren

Selected response from:

Gudrun Wolfrath
Germany
Local time: 17:40

Grading comment

Nochmals danke, Gudrun!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +6

eigentlich Werbebudget/-etat, i.w. S. die Kunden

Gudrun Wolfrath

Discussion entries: 5

Answers

4 mins confidence:

peer agreement (net): +6

eigentlich Werbebudget/-etat, i.w. S. die Kunden

Explanation:
...

--------------------------------------------------
Note added at 6 Min. (2011-04-13 15:04:37 GMT)
--------------------------------------------------

verlieren

Gudrun Wolfrath
Germany
Local time: 17:40
Works in field
Native speaker of:

German
PRO pts in category: 12

Grading comment

Nochmals danke, Gudrun!

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Changes made by editors

Apr 13, 2011 - Changes made by Steffen Walter:
Field (specific)	Business/Commerce (general) => Advertising / Public Relations

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to lose advertising budgets

German translation: Verlust von Werbeetats (Werbebudgets)

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to lose advertising budgets

German translation: Verlust von Werbeetats (Werbebudgets)

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.