German translation: jemandem ein verbundenes Produkt verkaufen
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18:13 Feb 28, 2002
English to German translations [PRO] Bus/Financial - Business/Commerce (general)
Explanation: To cross-sell is to sell somebody a product that is related to another product that person is buying. Here an example using the car dealer example:
After having sold you the Toyota Camry, the car dealer sells you an extended warranty. That's cross-selling.
Again, I don't know how this fits your context and I don't think there is a single-word German translation for this term, but maybe the above phrase (or a variation thereof) will work.
Explanation: Cross-Sell: Der der Anbieter versucht das Auftragsvolumen, das ein Kunde bei
ihm einkauft, mit Hilfe des Empfehlungssystems zu erhoehen. Er schlaegt dem Kunden Produkte vor, die zu seinem bisherigen Warenkorb oder der bisher gekauften Ware
passen, so dass er gegebenenfalls mehr einkauft.