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step-up price point

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14:49 Jun 19, 2017
English to German translations [PRO]
Marketing - Business/Commerce (general)
English term or phrase: step-up price point
Kontext: PPT-Präsentation zum Thema Verkaufstechniken. Hier geht es darum, wie man einen Kunden (einen Einzelhändler der Getränkebranche) während einer Verkaufspräsentation zum Kauf bewegt.

Get them saying little yeses during the presentation….
• The 10 pack would work best in your fridges, wouldn’t they?
• That satisfies your need for a ***step-up price point***, doesn’t it?
• You want to trade customers up, don’t you?
• Wouldn’t it make sense to range the Aperol and Campari together?
• You’d want to take advantage of the buy period, wouldn’t you?

Wie würdet ihr den Begriff "step-up price point" übersetzen?
Olaf Reibedanz
Colombia
Local time: 10:44
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Summary of answers provided
3gutes Argument für höhere PreiseChristophS
2Gehobene Preisklasse
Annett Roessner


  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
gutes Argument für höhere Preise


Explanation:
für Preiserhöhungen/eine Preiserhöhung

ChristophS
Germany
Local time: 17:44
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 4
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15 hrs   confidence: Answerer confidence 2/5Answerer confidence 2/5
Gehobene Preisklasse


Explanation:
Hi Olaf

Wenn ich das richtig verstehe, geht es hier darum, dem Einzelhändler begreiflich zu machen, dass er Produkte der gehobenen Preisklasse im Sortiment benötigt und genau dieses Produkt diesen Bedarf befriedigt.

Step-up - etwas verstärken, anheben

Price-point - Preis.

Wenn nicht, bitte mehr Kontext.

Gruß

Annett

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Note added at 16 hrs (2017-06-20 07:00:57 GMT)
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Auch: gehobenerer Preisklasse, um eine deutlichere Abgrenzung zu ' entry price-point' Produkten zu machen.

Annett Roessner
Australia
Local time: 01:44
Specializes in field
Native speaker of: Native in GermanGerman
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