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English to German translations [PRO]
Bus/Financial - Economics | | English term or phrase: churn management | | implemented discount package combined with churn management program for a major Central European telecom |
| marekdabKudoZ activityQuestions: 106 ( 2 open) ( 1 without valid answers) ( 3 closed without grading) Answers: 6
| Local time: 09:49
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| | Churn Management | Explanation:
Das können wir übernehmen.
Churn bezeichnet im Englischen den Wechsel eines Kunden zur Konkurrenz. Gerade die Flexibilität in Zeiten des E-Commerce führt zu einer weitgehend fehlenden Kundenloyalität, da das Abwandern zum Wettbewerber nur den Aufwand eines Mausklicks erfordert. Unter dem Begriff Churn Management fasst man folglich jene Marketing-Strategien zusammen, die zur Kundenbindung und gegebenenfalls weiteren Entwicklung des Kunden entworfen werden.
http://www.4managers.de/01-Themen/..\10-Inhalte\asp\ChurnMan... |
| Selected response from:
anisco
Germany
Local time: 09:49
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The translation workplace 
