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gallery approach

German translation: Präsentations-Szenario

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	gallery approach
German translation:	Präsentations-Szenario
Entered by:	Stephen Sadie

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09:15 Jun 8, 2005

English to German translations [PRO]
Marketing - Education / Pedagogy

English term or phrase: gallery approach

"gallery approach" bei schulungsveranstaltungen (die teilnehmer sollen eine frühere aufgabe reflektieren)

Stephen Sadie KudoZ activity Questions: 971 (7 open) (48 closed without grading) Answers: 2721 Germany
Local time: 09:49

Gallery approach - n.f.g.

Explanation:
I don't know (yet) the German term for it - but wanted to give you maybe interesting details on this approach:

"Pre-test of a high quantity of print advertising executions, which already had been screened before. But what to do when there is still a very high quantity of concepts which are hard to choose between? A practical solution was to use the ***‘gallery approach’*** in which the total of print concepts, grouped to visual style, was exposed on a wall in a special exposition room which could be viewed by respondents and evaluated in a questionnaire first. The top 5 were discussed in groups afterwards while strengths and weaknesses of all concepts could be commented upon. Reasons of ‘rejection’ of certain concepts appeared to show a high degree of consistency."
http://www.twmmarktonderzoek.nl/twm-actueel.php?lang=en

HTH :-)

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Note added at 13 mins (2005-06-08 09:28:49 GMT)
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One idea from this website:
http://www.uni-koeln.de/ew-fak/konstrukt/didaktik/moderation...

(see \"zu e) Präsentations-Szenario\")

So the suggestion is: \"Präsentations-Szenario\" or \"Präsentationsansatz\"

or (also found elsewhere)
\"visulisierte Diskussion an der Präsentationswand\"

:-)

Selected response from:

MMUlr
Germany
Local time: 09:49

Grading comment

thanks for great help and fanmtastic references
4 KudoZ points were awarded for this answer

Summary of answers provided
2	Gallery approach - n.f.g.	MMUlr

Discussion entries: 2

Answers

7 mins confidence:

Gallery approach - n.f.g.

MMUlr
Germany
Local time: 09:49
Native speaker of: German
PRO pts in category: 4

Grading comment

thanks for great help and fanmtastic references

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Changes made by editors

Jun 8, 2005 - Changes made by Stephen Sadie:
Language pair	German to English => English to German

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German translation: Präsentations-Szenario

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German translation: Präsentations-Szenario

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