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English to German translations [PRO]
Bus/Financial - Food & Dairy | | English term or phrase: R&D and commercial development strategy | Context:
The aim was to explain how the companies R&D and commercial development strategy makes it possible to launch beverage products whose marketing claims conform wholly to World Health Organization nutritional recommendations.
Any ideas on this? I think R&D is "Research and Development". I have major problems with "comercial development" and to link it alls together in the translation. Thanks for your help. |
| Julika KatzKudoZ activityQuestions: 175 ( 5 open) ( 2 without valid answers) ( 1 closed without grading) Answers: 0
Netherlands
| | Local time: 10:06
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| | Selected response from:
Boris Rogowski
Germany
Local time: 10:06
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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8 mins confidence:   peer agreement (net): +2 | r&d and commercial development strategy Forschung und Entwicklung sowie Vertriebsplanung und Verkaufsförderung
Explanation:
R&D = Forschung und Entwicklung (Produktentwicklung)
Commercial Development = Vertriebsplanung und Verkaufsförderung (Produktabsatz)
Für ein erfolgreiches Produkt sollten also sowohl die Produktentwicklung als auch die Marktstrategie stimmen.
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9 mins confidence: peer agreement (net): +3 | r&d and commercial development strategy R&D und Geschäftsentwicklungsstrategie
Explanation:
R&D hat sich, soweit ich weiß, im Deutschen auch durchgesetzt, darum sollte es stehen gelassen werden.
| Boris Rogowski
Germany
Local time: 10:06
Works in field
Native speaker of:  German
PRO pts in category: 14
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