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English to German translations [PRO]
Marketing - Management | | English term or phrase: new brand of outsourcing | Hallo,
in meinem hoch interessanten Management-Whitepaper wird dargestellt, wie aus einem multinationalen Unternehmen ein global integriertes werden kann. Dabei spielen Innovation und Outsourcing (Auslagerung) eine wichtige Rolle. CIOs sind stärker gefordert:
CIOs are being asked to take on a more strategic role in order to drive innovation and competitive advantage. More than any member of the executive team, CIOs are keenly aware of the role outsourcing can play in helping the organisation achieve these transformational objectives. Clearly, the stakes for outsourcing have never been higher. A *new brand of outsourcing is essential for organisations intent on leading in today’s global economy.*
Heißt das etwa soviel wie, dass der Begriff "Outsourcing" neu zu definieren ist? Nicht mehr nur IT, wie früher, sondern generell als Geschäftsmodell (darauf geht das Papier später noch ein)? Oder ist "brand" wörtlich zu nehmen?
Danke für eure Vorschläge! |
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Germany
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Hans G. Liepert
Switzerland
Local time: 00:47
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