a new brand of outsourcing - ein neues Verständnis der Auslagerung/des Outsourcing ( translation glossary) Management,Marketing

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	a new brand of outsourcing
German translation:	ein neues Verständnis der Auslagerung/des Outsourcing
Entered by:	Steffen Walter

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2:20pm Mar 15, 2008

English to German translations [PRO]
Marketing - Management

English term or phrase: new brand of outsourcing

Hallo,
in meinem hoch interessanten Management-Whitepaper wird dargestellt, wie aus einem multinationalen Unternehmen ein global integriertes werden kann. Dabei spielen Innovation und Outsourcing (Auslagerung) eine wichtige Rolle. CIOs sind stärker gefordert:

CIOs are being asked to take on a more strategic role in order to drive innovation and competitive advantage. More than any member of the executive team, CIOs are keenly aware of the role outsourcing can play in helping the organisation achieve these transformational objectives. Clearly, the stakes for outsourcing have never been higher. A *new brand of outsourcing is essential for organisations intent on leading in today’s global economy.*

Heißt das etwa soviel wie, dass der Begriff "Outsourcing" neu zu definieren ist? Nicht mehr nur IT, wie früher, sondern generell als Geschäftsmodell (darauf geht das Papier später noch ein)? Oder ist "brand" wörtlich zu nehmen?
Danke für eure Vorschläge!

Aniello Scognamiglio

KudoZ activity
Questions: 1024 (all closed)
Answers: 6107

Germany

ein neues Verständnis der Auslagerung/des Ouitsourcing

Explanation:
-

Selected response from:

Hans G. Liepert
Switzerland

Note from asker to answerer

Danke dir/euch!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +7

ein neues Verständnis der Auslagerung/des Ouitsourcing

Hans G. Liepert

5 +1

eine neue Art von Outsourcing

philippid

neue Form des Outsourcing (der Auslagerung)

Bernhard Sulzer

Answers

14 mins confidence:

peer agreement (net): +1

verständnisfrage: new brand of outsourcing eine neue Art von Outsourcing

Explanation:
nicht "neue Marke" o.Ä.

philippid
United Kingdom
Works in field
Native speaker of:

German,

English
PRO pts in category: 10

Notes to answerer

Asker: Danke!

24 mins confidence:

peer agreement (net): +7

ein neues Verständnis der Auslagerung/des Ouitsourcing

Explanation:
-

Hans G. Liepert
Switzerland
Specializes in field
Native speaker of:

German
PRO pts in category: 113

Note from asker to answerer

Danke dir/euch!

Notes to answerer

Asker: Danke, Leone :-)

Asker: Danke dir/euch!

3 hrs confidence:

verständnisfrage: new brand of outsourcing neue Form des Outsourcing (der Auslagerung)

Explanation:
oder: neues Modell (allerdings wird "new model" ja separat als Begriff verwendet)

http://de.wikipedia.org/wiki/Outsourcing#Formen_des_Outsourc...
Formen des Outsourcing

I would say equivalents are a new type/form of outsourcing or a new model of outsourcing. Auf Deutsch viell. auch Typus/Kategorie/Dimension.

the problem is that "outsourcing" is a process and when we think of brand, we think of an object or article/product first.

Although a new brand of outsourcing requires new understanding, a "brand" is definitely more here than just the new understanding of the process, it refers to the new process itself (for example switch from vertical to horizontal outsourcing)

Interestingly, a new "brand' of outsourcing is only mentioned once in this document:
http://www-935.ibm.com/services/us/cio/pdf/outsourcing-decis...

http://www.channelinsider.com/c/a/Commentary/A-New-Brand-Of-...
business process outsourcing

http://www.irfd.org/events/wf2005/papers/agha_kakul.pdf

The internet has enabled a new brand of outsourcing where the outsourcing provider is linked directly to core processes of the company. Rather than vertically splitting the business by moving whole processes such as recruiting pieces to the outsourcing provider, business processes can be cut into horizontal pieces where different parties operate different parts of the process.

http://www.casa-luz.de/cgi-bin/yabb/YaBB.pl?board=artikel;ac...
neue Art des Outsourcing

http://www.manager-magazin.de/it/itdirector/0,2828,357220,00...
It-Outsourcing (deutsch)
http://www.sap.com/germany/partners/finden/outsourcing/index...

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Note added at 3 hrs (2008-03-15 18:14:51 GMT)
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PS: NFP

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Note added at 4 hrs (2008-03-15 18:20:24 GMT)
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PS: N (necessarily) FP

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Note added at 6 hrs (2008-03-15 20:49:15 GMT)
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viell. auch:

"neue Klasse..."

Bernhard Sulzer
Austria
Works in field
Native speaker of:

German
PRO pts in category: 34

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English: new brand of outsourcing

German translation: ein neues Verständnis der Auslagerung/des Outsourcing