Satz (2)

German translation: Aus Sicht eines PR-Profis...

16:52 Nov 10, 2003

English to German translations [PRO]
Marketing / Pressenotiz

English term or phrase: Satz (2)

The company believes the word AutoLeather captures the essence of its business. When coupled with the phrase “Driven to Think Smarter” it presents a bold message that no competitors match in spirit or in practice. “We invented a word, autoleather, to capture our unique identity, just like we innovate and invent every day in the laboratory and on the manufacturing floor to meet our customers’ unique needs,” explained XXX. “The tag line then captures and states, in a play on words related to the automotive business, what all of us at the company know is true … that we are a company with a culture that is always working to think smarter than our competitors, to the benefit of our customers.
Our business is highly demanding.
Nothing short of the best strategies, greatest creativity and most efficient operations – in other words, the smartest thinking – will lead to success. **It is stated with pride and confidence that only someone with our expertise, history and dedication to future excellence would be bold enough to proclaim.”**

Der letzte Satz bereitet mir Schwierigkeiten.

Hier ein erster Versuch:

Als Firma mit Kompetenz, Tradition und Zukunft können wir diesen Slogan stolz und selbstbewusst für uns in Anspruch nehmen.

Als Alternativen zu "Zukunft": Ehrgeiz/ Ambitionen/ Idealen/ Weitblick

Olaf Reibedanz KudoZ activity Questions: 10041 (2 open) (5 without valid answers) (115 closed without grading) Answers: 3309 Colombia
Local time: 13:28

German translation:Aus Sicht eines PR-Profis...

Explanation:
...würde ich anders formulieren. Dein Satz gibt zwar den Inhalt des Originals korrekt wieder, würde aber so nie gedruckt. besser wäre:

"Nur ein Unternehmen mit solcher Kompetenz, Tradition und Zukunft kann einen Slogan dieser Art für sich in Anspruch nehmen.

Merke: Pressetexte sind keine Werbetexte! In Pressetexten lobt man sich grundsätzlich nur in der dritten Person!

Selected response from:

Herbert Fipke
Germany
Local time: 20:28

Grading comment

Vielen Dank an euch beide, und vielen Dank für die zusätzlichen Tips, Herbert!
4 KudoZ points were awarded for this answer

Summary of answers provided

5 +2

Aus Sicht eines PR-Profis...

Herbert Fipke

4 +1

NGK

Answers

9 mins confidence:

peer agreement (net): +1

satz (2) *

Explanation:
Lass deinen Satz, wie er ist. Würde aber Ehrgeiz statt Zukunft wählen.

NGK
United States
Local time: 13:28
Native speaker of:

English,

German
PRO pts in pair: 1890

2 hrs confidence:

peer agreement (net): +2

Aus Sicht eines PR-Profis...

Herbert Fipke
Germany
Local time: 20:28
Native speaker of: German
PRO pts in pair: 1259

Grading comment

Vielen Dank an euch beide, und vielen Dank für die zusätzlichen Tips, Herbert!

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:

ProZ.com term search

Search millions of term translations

Satz (2)

German translation: Aus Sicht eines PR-Profis...

Answers

KudoZ™ translation help

Your current localization setting

Select a language

Satz (2)

German translation: Aus Sicht eines PR-Profis...

Answers

KudoZ™ translation help

You have native languages that can be verified

Your current localization setting

Select a language