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English to German translations [PRO]
Marketing - Marketing / Market Research | | English term or phrase: batch and blast marketing | | These capabilities enable marketers across all industries to take a huge leap forward in customer-focus, to move beyond “batch and blast” marketing in favor of marketing that is so well-tuned to customers’ needs that communications are perceived as a welcomed service |
|   Sonja AllenKudoZ activityQuestions: 207 (none open) ( 6 closed without grading) Answers: 68
United Kingdom
| | Local time: 09:51
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| | Marketing nach dem "Gießkannenprinzip" | Explanation:
Ich würde "Marketing" nicht mit "Werbung" gleichsetzen.
Gemeint ist hier das Marketing nach dem "Gießkannenprinzip",
das sich nur noch wenige Unternehmen leisten können. Gefragt sind Marketingkampagnen, die Kunden mit hohen Ertragspotenzialen *direkt* (1:1-Marketing) ansprechen. Es geht also nicht nur um "Masse", sondern vor allem um die gezielte, persönliche Ansprache.
Du brauchst nur mal zu googeln, mit den Schlüsselwörtern "Marketing" und "Gießkannenprinzip".
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| Selected response from:
anisco
Germany
Local time: 10:51
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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56 mins confidence:   peer agreement (net): +3 Massenwerbung
Explanation:
isn't it the same like mass marketing except that I wouldn't know more catching German translation than just mass....
| Sabine Odinga
Germany
Local time: 10:51
Works in field
Native speaker of:  German
PRO pts in category: 12
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