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assisted recall

German translation: gestützte Erinnerung


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:assisted recall
German translation:gestützte Erinnerung
Entered by: Kristina Goetz
Options:
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16:22 Jul 6, 2006
English to German translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: assisted recall
"A (vehicle name) has good brand awareness among truck users. However, awareness (recall) of B (vehicle name) is considerably higher. Meanwhile, xxx (automaker)’s C (vehicle name) ad campaign has raised recognition (assisted recall) to 50%.

"Unterstützte Wiedererkennung" oder "(Kunden-)bindung"? Habe in den Glossaren für "recall" beides gefunden - "Wiedererkennung(-seffekt)" und "Kundenbindung". Was könnte es denn hier sein?

Lieben Dank für die Antworten!
Kristina Goetz
Local time: 10:52
gestützte Erinnerung
Explanation:
Gestützte Erinnerung
Definition
Kommentieren
Wird im angloamerikanischen Sprachgebrauch auch Aided Recall genannt und bezeichnet eine Methode der Werbewirkungsforschung, die bei Erinnerungsverfahren Anwendung findet.
Selected response from:

Brie Vernier
Germany
Local time: 10:52
Grading comment
Danke, Brie! Hat mir sehr geholfen :-)
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3gestützte Erinnerung
Brie Vernier


  

Answers


24 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
gestützte Erinnerung


Explanation:
Gestützte Erinnerung
Definition
Kommentieren
Wird im angloamerikanischen Sprachgebrauch auch Aided Recall genannt und bezeichnet eine Methode der Werbewirkungsforschung, die bei Erinnerungsverfahren Anwendung findet.


    Reference: http://de.mimi.hu/marketing/gestutzte_erinnerung.html
Brie Vernier
Germany
Local time: 10:52
Works in field
Native speaker of: English
PRO pts in category: 26
Grading comment
Danke, Brie! Hat mir sehr geholfen :-)

Peer comments on this answer (and responses from the answerer)
agree  Marion Hallouet
11 mins
  -> Thanks, Marion
agree  BrigitteHilgner: So ist es !
50 mins
  -> Danke, Brigitte!
agree  Endre Both: Ja (oder häufiger auch: "...Bekanntheit" – zumindest im vorliegenden Kontext).
3 hrs
  -> Danke, Endre, aber das ist genau das, was vor dem Klammer steht
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