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branded on-trade material

German translation: Werbemittel und Verkaufshilfen für Markenprodukte (am PoS)


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:branded on-trade material
German translation:Werbemittel und Verkaufshilfen für Markenprodukte (am PoS)
Entered by: Ulrike MacKay
Options:
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- Include in personal glossary

17:43 Aug 20, 2006
English to German translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: branded on-trade material
Inventory Management
Most field based personnel manage far more than just product for sale. They often also manage large amounts of promotional inventory, from branded on-trade material in the brewing industry to giveaways, sampling stock, promotional support and sales information. The combined value of this material is immense in both monetary and strategic terms. It is critical to ensure it’s being used correctly and to track the benefits it brings.

XYZ takes all types of promotional material into consideration, maintaining full inventory allocation data and allowing representatives to request additional supply from the same system they use to manage their other in-store activities.
heimo
Local time: 10:52
Werbemittel und Verkaufshilfen für Markenprodukte
Explanation:
z.B. Produkt-Displays oder, um auf die o.g. Brau-Industrie einzugehen, z.B. die teils aufwändig gestalteten und vermutlich teuren Zapfhähne in britischen Pubs.

Grüße, Ulrike

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Note added at 1 Tag45 Min. (2006-08-21 18:28:57 GMT)
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oder, um es noch anders auszudrücken:

alles, was am Point of Sale absatzfördernd und umsatzsteigernd wirkt und mit dem Markennamen / -logo versehen ist
Selected response from:

Ulrike MacKay
Germany
Local time: 10:52
Grading comment
Herzlichen Dank!
4 KudoZ points were awarded for this answer



Summary of answers provided
3Werbemittel und Verkaufshilfen für Markenprodukte
Ulrike MacKay


  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Werbemittel und Verkaufshilfen für Markenprodukte


Explanation:
z.B. Produkt-Displays oder, um auf die o.g. Brau-Industrie einzugehen, z.B. die teils aufwändig gestalteten und vermutlich teuren Zapfhähne in britischen Pubs.

Grüße, Ulrike

--------------------------------------------------
Note added at 1 Tag45 Min. (2006-08-21 18:28:57 GMT)
--------------------------------------------------

oder, um es noch anders auszudrücken:

alles, was am Point of Sale absatzfördernd und umsatzsteigernd wirkt und mit dem Markennamen / -logo versehen ist

Ulrike MacKay
Germany
Local time: 10:52
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 59
4 corroborated select projects
in this pair and field What is ProZ.com Project History(SM)?
Grading comment
Herzlichen Dank!
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