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English to German translations [PRO]
Marketing - Marketing / Market Research | | English term or phrase: brand equity | | Building brand equity depends largely on who you associate yourself with. |
| | | Markenkapital | Explanation:
See below.
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Note added at 2002-03-09 19:30:35 (GMT)
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Or \"Markenwert\".
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Note added at 2002-03-09 19:35:13 (GMT)
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Depending on your audience, you might also leave in English. |
| Selected response from:
Michael Sebold
| Grading comment Thank you everyone for all suggestions and very helpful references!
Kerstin
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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6 mins confidence:  peer agreement (net): +1 Markenkapital
Explanation:
See below.
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Note added at 2002-03-09 19:30:35 (GMT)
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Or \"Markenwert\".
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Note added at 2002-03-09 19:35:13 (GMT)
--------------------------------------------------
Depending on your audience, you might also leave in English.
Reference: http://www.bbdo.de/glossar/1985_2035.html
| | | Grading comment Thank you everyone for all suggestions and very helpful references!
Kerstin |
|
| | Login to enter a peer comment (or grade) |
9 mins confidence: Markenwert
Explanation:
brand equity bezeichnet den Markenwert; i.e. der Kaufpreis, den ein Käufer zahlen muß, um die Marke zu kaufen. Die Bestimmung des Markenwertes kann z.B. erfolgen durch Addition der Kosten aller Maßnahmen der Markenführung in der Vergangenheit oder durch Kalkulation aller Maßnahmen der Markenführung in der Zukunft, die notwendig sind, um den Grad der Markenerkennung und der Markenbindung zu erreichen, der zum Verkaufszeitpunkt festgestellt wird (z.B. Bekanntheitsgrad der Marke, Marktanteil, etc.).
Reference: http://www.simon-kucher.com/Internetdatabase/publication.nsf...
| Benedek Liptak
Local time: 10:52
Native speaker of: Hungarian
PRO pts in category: 4
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| Changes made by editors |
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| Aug 23, 2006 - Changes made by Steffen Walter: | | Field (specific) | (none) => Marketing / Market Research |
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The translation workplace 
peer agreement (net): +1
