brand equity
German translation: Markenwert/Markenkapital
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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| 19:22 Mar 9, 2002 |
| English to German translations [PRO] Marketing - Marketing / Market Research | |||||||
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|  Selected response from: msebold Canada Local time: 05:55 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 5 +1 | Markenkapital |
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| 4 +1 | Markenwert / Markenbewertung |
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| 5 | Markenwert |
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Answers
6 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1Markenkapital Explanation: See below. -------------------------------------------------- Note added at 2002-03-09 19:30:35 (GMT) -------------------------------------------------- Or \"Markenwert\". -------------------------------------------------- Note added at 2002-03-09 19:35:13 (GMT) -------------------------------------------------- Depending on your audience, you might also leave in English. Reference: http://www.bbdo.de/glossar/1985_2035.html |
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Grading comment
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8 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1Markenwert / Markenbewertung Explanation: Markenwert (Brand Equity) Markenkapital, innere Markenbilder gefunden im FOCUS-Lexikon für Mediaplanung, Markt- und Mediaforschung. lg |
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9 mins confidence:
Markenwert Explanation: brand equity bezeichnet den Markenwert; i.e. der Kaufpreis, den ein Käufer zahlen muß, um die Marke zu kaufen. Die Bestimmung des Markenwertes kann z.B. erfolgen durch Addition der Kosten aller Maßnahmen der Markenführung in der Vergangenheit oder durch Kalkulation aller Maßnahmen der Markenführung in der Zukunft, die notwendig sind, um den Grad der Markenerkennung und der Markenbindung zu erreichen, der zum Verkaufszeitpunkt festgestellt wird (z.B. Bekanntheitsgrad der Marke, Marktanteil, etc.). Reference: http://www.simon-kucher.com/Internetdatabase/publication.nsf... |
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