English to German translations [PRO]
Bus/Financial - Marketing / Market Research / Korrespondenzanalyse | | English term or phrase: brand maps | Brand Mapping (Correspondence Analysis)
Correspondence analysis is a technique which allows rows and columns of a data matrix.
(e.g. average satisfaction scores for several products)to be displayed as points in a two-dimensional space or map.
**Brand maps** are often used to illustrate customer's images of the market by placing prod-
ucts & attributes together on a map. This allows close interpretation of company percepti-
ons with a variety of product and service attributes simultaneously. |
| xxx@caduceusKudoZ activityQuestions: 180 (none open) ( 5 closed without grading) Answers: 694
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| | Selected response from:
BrigitteHilgner
Austria
Local time: 10:52
| Grading comment Vielen Dank!
4 KudoZ points were awarded for this answer |
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Automatic update in 00:
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27 mins confidence:  
1 hr confidence: peer agreement (net): +2 | brand map Markenmatrix, brand map
Explanation:
Viele Beispiele habe ich nicht gefunden - aber es scheint, wie immer, "Faule" zu geben, die den engl. Begriff einfach übernehmen, andererseits wird der Ausdruck Markenmatrix verwendet, siehe z.B.
www.sananet-kundengewinnung.de/markenentwicklung.html
mit guten grafischen Beispielen
| BrigitteHilgner
Austria
Local time: 10:52
Specializes in field
Native speaker of:  German
PRO pts in category: 272
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The translation workplace 
