KudoZ home » English to German » Marketing / Market Research

brand pedigree

German translation: Markengeschichte/-tradition

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	brand pedigree
German translation:	Markengeschichte/-tradition
Entered by:	Teresa Reinhardt

Options:
- Contribute to this entry
- Include in personal glossary

05:51 Jun 11, 2007

English to German translations [PRO]
Marketing - Marketing / Market Research

English term or phrase: brand pedigree

XXX recently reorganized to better compete in the international marketplace and maximize the XXX *brand pedigree*.

Weiß jemand was hier gemeint ist?
Vielen Dank für jede Hilfe

Monica Schmid KudoZ activity Questions: 331 (10 open) (21 closed without grading) Answers: 83 Spain
Local time: 10:53

Markengeschichte/-tradition

Explanation:
betont eher die "Abstammung"...

Selected response from:

Teresa Reinhardt
United States
Local time: 01:53

Grading comment

Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +3

Markengeschichte/-tradition

Teresa Reinhardt

Markenhierarchie/-system/-struktur

Gert Sass (M.A.)

Markenportfolio

bambam

Markenimage

BrigitteHilgner

Discussion entries: 2

Answers

21 mins confidence:

Markenimage

Explanation:
Die Einträge bei google, auf die ich gestoßen bin, deuten darauf hin, dass der (unübliche) Ausdruck in diesem Sinn verwendet wird.

BrigitteHilgner
Austria
Local time: 10:53
Specializes in field
Native speaker of:

German
PRO pts in category: 272

29 mins confidence:

peer agreement (net): +3

Markengeschichte/-tradition

Explanation:
betont eher die "Abstammung"...

Teresa Reinhardt
United States
Local time: 01:53
Works in field
Native speaker of:

German,

English
PRO pts in category: 47

Grading comment

Selected automatically based on peer agreement.

1 hr confidence:

Markenportfolio

Explanation:
Aus dem gegebenen Zusammenhang finde ich Markenportfolio ganz passend.

Das häufig mit der Mehrmarkenstrategie gleichgesetzte Markenportfolio umfasst sämtliche Marken eines Unternehmens. das Markenportfolio umfasst inhaltlich sowohl die Breite und Tiefe der Markenstrategie als
auch die zuvor beschreibene Markenhierarchie. Im Rahmen des Portfoliomanagements gilt es die folgenden vier Ziele zu verfolgen:
> Optimale Budgetallokation
> Realisierung von Synergien
> Maximierung des Markenwertes
> Identifikation von Wachstumschancen

Reference: http://www.markenlexikon.com/markenarchitektur.html

bambam
Local time: 10:53
Native speaker of:

German

1 day18 hrs confidence:

Markenhierarchie/-system/-struktur

Explanation:
SW: "maximize/maximieren"

Gert Sass (M.A.)
Local time: 10:53
Specializes in field
Native speaker of:

German
PRO pts in category: 27

Return to KudoZ list

Changes made by editors

Jun 25, 2007 - Changes made by Teresa Reinhardt:
Created KOG entry	KudoZ term => KOG term

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

Overview

Latest translation questions

Ask a translation question

See also:

ProZ.com term search

Search millions of term translations

brand pedigree

German translation: Markengeschichte/-tradition

Login or register (free and only takes a few minutes) to participate in this question.

Answers

Sign in to your ProZ.com account...

Or create a new account

ProZ.com ideas

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

brand pedigree

German translation: Markengeschichte/-tradition

Login or register (free and only takes a few minutes) to participate in this question.

Answers

Sign in to your ProZ.com account...

Or create a new account

ProZ.com ideas

KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.