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equity

German translation: Markenkapital / Markenwert


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:brand equity
German translation:Markenkapital / Markenwert
Entered by: Steffen Walter
Options:
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- Include in personal glossary

13:08 Aug 27, 2007
English to German translations [PRO]
Marketing - Marketing / Market Research / Umfrageergebnisse
English term or phrase: equity
"The award illustrates the ***substantial equity*** in our brand and demonstrates that when the people of ****** think about banking, they think about ****** first."

Bei dem Text handelt es sich um einen kurzen Brief, im dem es um eine Markenumfrage ging, bei der die betreffende Bank den ersten Platz der Bankenkategorie belegte.

Ich bin mir einfach nicht sicher, wie man "equity" hier übersetzen kann.

Danke für Eure Hilfe!
Boris Rogowski
Germany
Local time: 10:53
erhebliches Markenkapital / erheblicher Markenwert / erheblicher Wert unserer Marke
Explanation:
Siehe u. a. Quellen und
http://www.simon-kucher.com/Internetdatabase/publication.nsf...
Selected response from:

Steffen Walter
Germany
Local time: 10:53
Grading comment
Danke Steffen! Klingt gut und macht 100%ig Sinn!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1erhebliches Markenkapital / erheblicher Markenwert / erheblicher Wert unserer Marke
Steffen Walter
3beachtlicher RufProtradit


  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
equity (hier)
beachtlicher Ruf


Explanation:
akkumulierter Wert sozusagen

Protradit
Local time: 01:53
Native speaker of: Native in EnglishEnglish
PRO pts in category: 2
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22 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
substantial equity in our brand
erhebliches Markenkapital / erheblicher Markenwert / erheblicher Wert unserer Marke


Explanation:
Siehe u. a. Quellen und
http://www.simon-kucher.com/Internetdatabase/publication.nsf...



    Reference: http://relaunch.medialine.de/PM1D/PM1DB/PM1DBF/pm1dbf_koop.h...
    Reference: http://www.markenlexikon.com/markenbewertung.html
Steffen Walter
Germany
Local time: 10:53
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 274
Grading comment
Danke Steffen! Klingt gut und macht 100%ig Sinn!

Peer comments on this answer (and responses from the answerer)
agree  camac
1 hr
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Changes made by editors
Aug 28, 2007 - Changes made by Steffen Walter:
Field (specific)Finance (general) => Marketing / Market Research
Aug 28, 2007 - Changes made by Steffen Walter:
Created KOG entryKudoZ term => KOG term
Aug 27, 2007 - Changes made by Steffen Walter:
Term askedequity (hier) => equity
Field (write-in)Umfragergebnisse => Umfrageergebnisse


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