master branding strategy

German translation: Master-Branding-Strategie

15:16 Sep 14, 2007

English to German translations [PRO]
Marketing - Marketing / Market Research

English term or phrase: master branding strategy

Under the stewardship of the Vice Presidents, easily recognizable, standardized formats are being adopted by many of the companies, using a strategy called ***“master branding.”*** The process is intended to create a strong visual impression that reinforces the Company’s identity, clearly establishing the value of its products and services.

Ich habe Schwierigkeiten mit der Übersetzung von "master branding strategy".
Danke im Voraus für eure Vorschläge

Lüder Meyer KudoZ activity Questions: 66 (none open) (2 without valid answers) (3 closed without grading) Answers: 49 Switzerland
Local time: 15:42

German translation:Master-Branding-Strategie

Explanation:
Siehe http://tinyurl.com/23pdxj

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Note added at 10 Min. (2007-09-14 15:27:03 GMT)
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Weiterer vielleicht hilfreicher Text:
"1.3 Brand-Extensions (Markenerweiterungen)
Die BE ist zur Zeit die beliebteste Strategie, um mit neuen Produkten in
neue Märkte einzusteigen. Die bestehende Marke soll beim möglichst
risikolosen Eintritt in die neue Kategorie helfen.
Bei indirekten BEs wird die bestehende Marke (Master-Brand) um eine
weitere Markenbezeichnung ergänzt: Vertikale, indirekte BEs erweitern
die Hauptmarke nach oben (Super-Branding) oder unten (Sub-Branding).
Bei horizontalen, indirekten BEs werden zwei bestehende Marken
miteinander kombiniert (Co-Branding). Bei direkten BEs wird die
bestehende Marke alleine für das neue Produkt benutzt."

Quelle: http://tinyurl.com/242tyo

Selected response from:

Rolf Kern
Switzerland
Local time: 15:42

Grading comment

vielen Dank für deine Hilfe, Rolf!
3 KudoZ points were awarded for this answer

Summary of answers provided

Master-Branding-Strategie

Rolf Kern

Answers

4 mins confidence:

Master-Branding-Strategie

Rolf Kern
Switzerland
Local time: 15:42
Specializes in field
Native speaker of: German
PRO pts in category: 97

Grading comment

vielen Dank für deine Hilfe, Rolf!

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