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Operational Friction

German translation: Reibungsverluste / Streuverluste


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:operational friction
German translation:Reibungsverluste / Streuverluste
Entered by: Steffen Walter
Options:
- Contribute to this entry
- Include in personal glossary

09:58 Sep 25, 2011
    The asker opted for community grading. The question was closed on 2011-09-28 18:54:07 based on peer agreement (or, if there were too few peer comments, asker preference.)


English to German translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: Operational Friction
"This end-to-end solution will reduce *operational friction* associated with digital campaign execution by eliminating the need for multiple tags. A single ad effectiveness tag will be able to provide all of the metrics needed for campaign measurement."

Leider nicht mehr Kontext. Jemand eine Idee, was das sein könnte?
Miriam Neidhardt
Germany
Local time: 10:55
Reibungsverluste
Explanation:
Das "operational" (eigentlich "betrieblich" oder "operativ", hier aber wohl auf die Durchführung der Werbekampagne bezogen) kann m. E. wegfallen.
Selected response from:

Steffen Walter
Germany
Local time: 10:55
Grading comment
Na, dann nehm ich das doch, vielen Dank!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3Reibungsverluste
Steffen Walter
4Streuverluste
Sabine Mertens
4Streuung, UngenauigkeitWerner Walther


  

Answers


24 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
operational friction
Reibungsverluste


Explanation:
Das "operational" (eigentlich "betrieblich" oder "operativ", hier aber wohl auf die Durchführung der Werbekampagne bezogen) kann m. E. wegfallen.

Steffen Walter
Germany
Local time: 10:55
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 274
Grading comment
Na, dann nehm ich das doch, vielen Dank!

Peer comments on this answer (and responses from the answerer)
agree  Coqueiro
55 mins

agree  Alexander Schleber: Absolutely
2 hrs

agree  Oliver_F
6 hrs
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
operational friction
Streuung, Ungenauigkeit


Explanation:

Vom AT her ist keine hohe Präzision vorgegeben. Die Aussage ist lediglich, dass durch den single ad effectiveness tag eine genaue Zuordnung möglich sei; im Umkehrschluss bedeutet das, dass vorhandene Ungenauigkeit oder Streuung reduziert oder sogar vermieden/ausgeschaltet/eliminiert wird.

Werner Walther
Local time: 10:55
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 31
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11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
operational friction
Streuverluste


Explanation:
scheint mir hier eher zutreffend.

--------------------------------------------------
Note added at 11 hrs (2011-09-25 21:20:48 GMT)
--------------------------------------------------

...der Begriff /Reibungsverluste/ ist klar definiert, passt aber imZusammenhang mit digitalem Marketing nicht. Es geht ja um eine Internetzlösung, nicht um einen organisationalen Zusammenhang


    Reference: http://www.steuerlinks.de/marketing/lexikon/streuverlust.htm...
Sabine Mertens
Germany
Local time: 10:55
Native speaker of: Native in GermanGerman
PRO pts in category: 12
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Changes made by editors
Sep 28, 2011 - Changes made by Steffen Walter:
Created KOG entryKudoZ term => KOG term


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